Case Coca-Cola Essay Example for Free

Case Coca-Cola Essay Introduction Coca-Cola is one of the most respected companies in America. Here in the Philippines, Coca-Cola is still the patronized brand of soda. Coca Cola’s refreshing taste provides happiness to the people. Coca-Cola Neville Isdell is the new chief executive after Robert C. Goizueta died. Coca-Cola Company has a sole product line to offer in the market which is the carbonated soda like Coke, Diet Coke, Sprite and Fanta. Coke operations take place in India, China, and other 14 country around the world to reach the target market in dispersed area and to increase their market share. Through the effort of Roberto C. Goizueta, Coca-Cola rapidly grows in the year 1980’s to 1990’s when they introduce the product in the market. Coca Cola bottling operations was given to Cola-Cola Enterprises Inc. which Coca Cola Co. owns 49% of the stocks that allows them have enough control on the operations. Coke has a control on the pricing of the products and the decision on how many vending machines Coca-Cola Enterprises will purchase that will be used in distributing the coke products. Coke rival competitor in the market is the Pepsi Co. which grabs all the opportunities for the company to widen their product line which are interrelated. The goal of PepsiCo is to capture the area where there is strong possibility that they will grow. PepsiCo outlays Coca-Cola in expanding their product line by acquisition and mergers. Background of the problem Statement of the problem †¢What strategy can Coca-Cola use to cope up to the changing environment to become a market driven organization? Analysis of the problem Coca-Cola basically does not adapt changes in the market. They are ignoring the fact that their product is not in trend today. The members of the top management are still thinking in the past and try to strengthen the company by using the tactic that the former CEO Robert Goizueta used long ago. By doing this the company will be customer focus Alternative courses of action †¢Coca-Cola’s top management must initiate the transformation of the company to become a market driven organization. He must influence his subordinates by serving as a role model so that the frontline employees will be encourage to exert more effort in providing satisfaction or delight to customers. †¢Coca-Cola must implement innovation to their products that would fit the customer demand. They can also produce a new line of beverages that are healthy like milk and tea which will be offered to those people who are health conscious and are old citizens of the country. †¢Coca-Cola must acquire or enter in a merge with a beverage business other than soda. By this they can widen their product line and they can have other source of income other than carbonated soda that the demands start to decline. This is cause by the health conscious individuals and the product is perceive as bad to the human body because it can cause acidity if there is too much consumption. â₠¬ ¢Status-quo Recommendation Learning †¢Company must be market oriented, customer focus and possesses competitor intelligence. These factors are very important in providing customer satisfaction or delight. Customer is the one you would think in running your business because without them your business and your concept is useless. †¢Company should be dynamic and are not afraid to adapt to the new trends today. Everything is dynamic or changing, so the company should also be flexible enough to survive in the market in the long run. †¢Top management must be open-minded in the changes in the market to avoid the growth of a business or organization. Once the top management are stock in the traditional mindset and don’t permit change the company will never grow because today nothing is permanent.

The Unselfish Gregor in Franz Kafkas The Metamorphosis :: Metamorphosis essays

Gregor was the most unselfish person in The Metamorphosis. This characteristic shows with his dedication to his work. He was the only family member with a job, believing he was the only one capable of it. Sacrificing his social life for his work, he had no friends at work, and never went out at night. His only hobby was fretwork, sitting alone in his room. The only person he was ever intimate with was his sister Grete. His devotion to his work was remarkable. In all of the five years he had worked for his father's creditor, he had never once been absent. Always ready to go out on his rounds as early as possible, he never took advantage of time for a break. By the time he got back, the other employees were still eating breakfast. Under the belief that he was the sole provider for the family, Gregor took up a job with his father's creditor, before even consulting his family. They, at the time, were of course impressed. The flat they were living in was chosen by Gregor. Making enough mo ney, he hired a cook and servant. He was even thinking of sending Grete to the conservatorium to further enhance what he believed to be musical talents. Even after his metamorphosis, he never asked for much. Showing his concern for others' wellbeing, he hid under the couch so as not to disgust anyone by his sight. Although they brought him food everyday, he barely ate any of it. He even wished he were not such a burden on the family, and that he could have transformed back into his old self. All of the actions mentioned above displayed Gregor's unselfishness. After his metamorphosis, nobody indicated they were grateful for what he had done. After his first absence, the chief clerk himself appeared at Gregor's house to see what was the matter. When Gregor did not open his door, the chief clerk accused him of stealing the company's funds, and degraded him in front of his parents as being insubordinate. After the transformation, Gregor's father gave little or no love or support. Instead, he had hurt Gregor many times while ushering Gregor back into the room. Grete and her mother do, for some time, show a little support. After having Gregor around for a while however Grete asserted that they should somehow get rid of him.

Reaction Paper-Non-Fiction Essay

Having traveled a great deal since birth, partly due to my father being in the Air Force and the rest is blamed on some gypsy spirit residing deep within, much of Gretel Ehrlich’s story, â€Å"About Men† resonated with me. I understood her loneliness for places once visited, and the need to find solace in the now places as she did while on the New York Subway searching for posters of Cowboy’s. â€Å"What I am aching to see is horseflesh, a glint of spur, a line of distant mountains, brimming creeks, and a reminder of the ranchers and cowboys I’ve ridden with for the last eight years† (Ehrlich, 1985). In contrast, for me personally, is Joan Didion’s memoire of a woman that has a lot of time at â€Å"home† and is clearly unhappy with how she must live out her days. Home can mean many things to people, after all is it a unique and subjective experience that only we can appreciate-good or bad. In these stories I read each woman seems to de fine â€Å"home† as an entirely different existence, though they are both lonely, drifting through life in the places they must now call home. Even though Greta was not born on a ranch, she felt a connection to the ranch life so strongly that she decided to live among them for eight years. Greta felt a kinship to the cowboy’s she lived with so deeply that writing about them became more than a hobby or pastime. She felt the need to set the world and society right on the stereotypes and bent visions of those who roamed the Western sky. Greta reminds me of a big sister standing up to bullies who are bringing down her best friends. When she says, â€Å"Such ideas have perverted manliness into a self-absorbed race for cheap thrills† (Ehrlich, 1985, p. 83) it is obvious to me she is offended greatly by societies depiction of the Cowboy and feels the need to defend the disesteemed character of him. Joan Didion writes, â€Å"And the nameless anxiety colored the emotional charges between me and the place that I came from† (Didion, 1967). Obviously there is great deal of conflict for Joan as she tries to give her daughter a â€Å"home† that she once had with her parents and constantly struggles with her desire to be at her parent’s home where she had felt happy and content. Living with her husband and daughter she seems lost, and homesick, even though she is much older. In Joan’s story we, the reader, must at times read between the lines, as Joan is not entirely clear on some points. Like when she says she is tired of her parent’s dusty house and dusty lifestyle. Also, I felt that Joan was dealing with an identity complex, not really knowing how to be in her own home, especially when she felt such a longing to be back with her parents. Her husband even felt this rift and Joan writes about it stating, â€Å"My husband likes my family but is uneasy in their house, because once there I fall into their ways, which are difficult, oblique, deliberately inarticulate, not my husband’s waysà ¢â‚¬  (Didion, 1967). The sad truth is that Joan feels trapped in her parents’ home though she has long since moved from there on to her own home. She muses, â€Å"That I am trapped in this particular irrelevancy is never more apparent to me than when I am home† (Didion, 1967). Joan then reflects on what kind of home her baby will receive from her, and what kind of mother will she be. I believe, as parents, we can all relate to these feelings of adequacy and wonder which is at least one area I feel connected to Joan and her story. Joan states quite boldly, â€Å"Paralyzed by the neurotic lassitude engendered by meeting one’s past at every turn, around every corner, inside every cupboard I go aimlessly from room to room† (Didion, 1967). Never alluding to a home full of abuse, trauma or otherwise it seems that Joan is really struggling with her childhood, that has naturally extended into her adulthood and somehow has become lost in translation. I can’t help but wonder why so much negativity surrounds her description of â€Å"home†- â€Å"paralyzed, aimlessly, neurotic- those are very powerful words Joan uses to describe a home she misses and I feel confused. Gretel lives away from the ranch but longs to return, even attempting throughout her day to find solace, â€Å"When I am in New York but feeling lonely for Wyoming I look for the Marlboro ads in the subway† (Ehrlich, 1985, p. 82). Rather than missing a small family unit as Joan does her mother and father, Gretel has encompassed a lifestyle and called it â€Å"home†. She creates a stoic image of men who possess physical prowess, and a tireless heart. Writing, â€Å"For the most part his work is done on horseback and in a lifetime he sees and comes to know more animals than people† (Ehrlich, 1985, p. 83). She describes the Cowboy as having a â€Å"toughness and interior fragility† which contradicts what society has depicted of the American Cowboy as being â€Å"tough as nails, and lacking emotion†. In comparison, â€Å"home† to Joan was hallways, rooms, doors and dust that accumulated on century old furniture, while â€Å"home† to Gretel was a western sky, herd of cattle, men with hearts of gold and the woman who loved them. Gretel was more involved with the plight of the Cowboy, and Joan was consumed with her place in this world away from her parents’ home. It seems that Gretel is creating her own vision of the Cowboy on her terms, by what she witnessed on one ranch in Wyoming. Claiming it is the â€Å"geographical vastness and social isolation† that makes the Cowboy hard to hold and even harder to love going so far as to state, â€Å"They lack the vocabulary to express the complexity of what they feel† (Ehrlich, 1985, p. 84). Perhaps Gretel felt the need to be the voice for the American Cowboy, and a strong sensitive one at that. Is it possible that she created the Cowboy in her mind the way she wanted them to be, even admitting in her story that they were â€Å"standoffish and formal† (Ehrlich, 1985, p. 84) while claiming they are impulsive, passionate and intuitive. It seems contradictory, perhaps she is still learning too. And does Joan really miss her parents and their dusty old house or is she merely unsatisfied with her new marriage and new home? Is it perhaps easier to go backwards than forward, in an effort to free yourself from any responsibility? When Joan writes, â€Å"There is nothing like seeing a thing you know was meaningful to you once and is now empty and wondering† (Didion, 1967)- what was all that for? I can’t help but wonder. Here she is, a woman with a child of her own grasping for emotions of the past rather than working on building new memories with her new family. That was most frustrating for me, but possibly because I did not have a home growing up and I married early, glad to get away from the daily strife my parents created on a regular basis. It seemed absurd to me to constantly go back to those days and reflect, let alone long for them. Honestly, I don’t believe there was a week that passed my mother wasn’t wasted and my father wasn’t beating her up. Because of these moments in time I have learned to be thankful for the beautiful life I have surrounded myself in, determined to break every cycle of abuse, neglect and addiction. Maybe Joan needed a reason to go on, to find herself in the new. And maybe Gretel found a bit of herself in the ranches of the west- The old and the new, the real and the perceived it is all relative I suppose. These selections are Non-Fiction due to the fact that the women wrote firsthand accounts of their experiences. Gretel wrote about the â€Å"football-field-sized lambing sheds† and recited a bit of history when she said, â€Å"many of the men who came to the West were Southerners-men looking for work and a new life after the Civil War† (Ehrlich, 1985, p. 84). Joan’s visit home â€Å"is made palpable† as she recites her experience in the present tense. It is easy for me to use my imagination as each writer sets the scene; Gretel in the Wild West and Joan in the East and the California West. I can envision myself on a horse, riding the range, pulling calves and holding baby lambs as Gretel’s story winds its way across the wide open plains. Similarly, I am planted into Joan’s childhood home walking the halls, smelling the dank air, and looking inside cupboards that hold antique plates and bowls. The author’s use of imagery is sensational, and makes for an easy and enjoyable read. I can envision Joan’s sense of confusion when upon describing her home of childhood from her now home, she says, â€Å"It is a vital although troublesome distinction† (Didion, 1967, p. 164). So, in attempting to explain the distinction between the homes, she creates a troublesome tone. She takes me to her parent’s home quite easily as she goes about describing the â€Å"Canton dessert plates and assay scales† (Didion, 1967, .p. 164). Because my life did not hold the same truths as Joan’s I find it hard to relate to her longing for home. But I do relate when she states the importance of creating a home for her daughter who is having a birthday, and the reason she had come home at all. She writes, â€Å"She is an open and trusting child, unprepared for and unaccustomed to the ambushes of family life, and perhaps it is just as well that I can offer her little of that life. I would like to give her more† (Didion, 1967, p. 167). How many times have I said this very same thing about my own children? In conclusion, I found both of these stories to be very intriguing and enjoyable to read. Both of these women are obviously very passionate about their relationships in life and both have a need to express, and to protect those who reside there. Because I am from the state of Wyoming Gretel’s story deeply resonated with me, as I too have fallen in love with the Old West and its beautiful country and the Cowboy Code. And often when feeling lonely for my Wyoming, while residing in a small beach town in Maryland, I too search the landscape for a glimpse of Western wonder in a billboard, or a sign, perhaps in the smile of a stranger as I secretly hope for a tip of his hat and a â€Å"howdy ma’am.† As Gretel would say, â€Å"their strength is also a softness, their toughness, a rare delicacy (Ehrlich, 1985, p. 85). And I would say from experience, a delicacy indeed. References Didion, J. (1967)., Slouching towards bethlehem. New York, NY: Farrar, Straus, & Giroux Ehrlich, G. (1985)., The solace of open spaces., New York, NY: Viking Penguin, Inc.

Atticus Finchs Parenting Style Essay - 1099 Words

Atticus Finch and His Parenting Style â€Å"To Kill a Mockingbird†, an acclaimed novel by Harper Lee, is recognized throughout the world. The novel follows a lawyer and his children prior to and during a legal case to defend a black male. That lawyers name is Atticus Finch. Atticus Finch is not just an ordinary father. He teaches his children things no parent of the 1930s, or even the modern time period, would think of doing. His style parenting, compared to modern day parenting and parenting in the 1930s, is unique and is not traditionally the way a parent wants to raise their child. The parenting styles of the 1930’s are very different then the style’s now, especially that of Atticus Finch, who raises his children in a very†¦show more content†¦Nowadays, when a child gets in trouble they are either whipped by their parents or a treasured possession is taken away (World Book Online – Family and Consumer Sciences). Those are the common practices f or punishment for modern day parents however those practices are not usually effective. Yes, the child punished may seem like they are â€Å"sorry† or that they regret their wrong doings, they never fully learn. On the other hand, Atticus approached his children like they were adults and, therefore, on an equal playing field with him. Referring back to the quote spoken by Atticus earlier in the paragraph, during that conversation he gave he reasoned with her just like he did with any adult, and she came to the conclusion that Miss Caroline had made a honest mistake. She realized that her rant about how Miss Caroline should have known about the children, and the families in the community, was completely unnecessary and wrong. Atticus Finch taught his children in a well thought out and distinct manor. Since, Atticus Finch lived in the 1930’s, in the novel â€Å"To Kill A Mockingbird†, it would be safe to assume that he had the same parenting styles and practices as other parental figures in the 1930’s. Actually, that statement is false. Atticus taught Scout and Jem many life lessons. One of the most important lessons was equality. Back in the 1930s there was a lot of racism, mainly pertaining to the south. Atticus was on of the few people in Maycomb county that was notShow MoreRelatedTo Kill A Mockingbird Parenting Style Essay1273 Words   |  6 Pagesneighbor, Miss Maudie’s house burns down, and in the process they learn some things about their neighbors. The town is upset about Atticus defending Tom Robinson, a Negro, and the family dynamics at Christmas dinner end with lots of yelling and chaos. In this journal, I will be evaluating and connecting. G- I am evaluating Atticus’ parenting style Y- Atticus is very attentive and and protective R- Constantly checking on them - Watches them play from theRead MoreAtticus Finch Is an Exemplary Father2244 Words   |  9 PagesAtticus Finch, a lawyer and devoted father, is an intelligent man whose wisdom, consistency, and ability to see past the ill in people prove him to be a respectable and exemplary father. He teaches his children and the people of Maycomb how to stand up for one’s belief in the face of prejudice and ignorance even when faced with the possibility of being looked down upon and scorned. His personality and character is retained throughout the entire book, making him an ideal moral guide and voice of conscienceRead MoreReading Notes On Kill A Mockingbird3311 Words   |  14 PagesMarcus Djuhadi Mrs. Dunn P.D. American Literature, Period 6 To Kill A Mockingbird - Reading Notes Summary // Style Language // Response // Other PART ONE Chapters 1-3 Main character introduced: Jean Louise Finch (â€Å"Scout†) Her older brother: Jeremy Finch (â€Å"Jem†) Father: Atticus Finch, works as a lawyer Mother died when Scout was 2, Jem remember her but Scout does not Jean Louise explains her ancestral roots; her family seems financially secure Maycomb, Alabama is the exposition - fictional, but