The Theme of Deception in Othello

THE THEME OF DECEPTION The theme of deception is one of the central themes that is shown through-out the play of â€Å"Othello† written by William Shakespeare. The idea of deception and decieving is surrounded by the character of Iago, the master mind behind all the deception. It is through the character of Iago that the readers are able to visualise just how badly the doing's of deception can effect and ruin those whom are being decieved. Through this essay i will explore how Iago effects the other characters through-out the play as well as showing the concequences it had on them due to their flaws.The idea of deception is found early on in the play when Iago says â€Å"I follow him to serve my turn upon him† showing us that he is just using Othello's trust and friendship for his own personal needs. Iago follows on by saying â€Å"I am not what I am†. This clearly shows the readers what Iago's true intentions are. The ability to â€Å"seem something† but to â€Å"be something else† allows the readers to be manipulated into thinking that Iago is of a â€Å"honest† nature.Iago's true intentions of decieving everyone who is close to him allows us to see just how deceptive and manipulative Iago is. His level of betrayal clearly indicates that he is alining himself with the devil by sneaking around and hiding secrets from those we consider his family and friends. This is because he goes out of his way to decieve and betray the other characters showing that Iago is the exact opposite to what he is known as, â€Å"honest Iago† without anyone actually being aware of what is happening around them.Each of the characters in the play â€Å"Othello† are each decieved in their own way whether it be the plotting of seeds, or the manipulation of emotions each of the characters vulnerbilities are tested by Iago's actions. One character that is constantly decieved and mislead by iago's words is Roderigo. Roderigos is a nai ve, young character that lets his love for Desdemona over rule all his thoughts and judgements. His downfall of being naively inlove allows Roderigo to be an easy target for Iago by manipulating him into believing that money could buy Desdemona's love. â€Å"Go to;

Analysis Vission and Mission of Coca-Cola Essay

In general, Coca-cola vision guides all members to understand what the company does, how it is done, and who it is done for also keeps the employees focused on the realistic goals of the firm, customers, investors, and other business partners. An effective vision should consists of two component which the first one is a cognitive component; which focuses on outcomes and how the best to achieve it, and the second component is affective component which will helps to motivate people and gain their commitment toward it( Boal and Hooijberg 2001). Base on Coca-cola vision statement show that they apply the affective component which increasing motivation and commitment among their employees, customers and business partners. The six P’s of Coca-cola vision which is People,, Portfolio, Partners, Planet, Profit and Productivity is the guideline to increase motivation and commitment. These six P’s also clearly mention the desirable future target for each component internally and externally of the firm, which is among people (employees), portfolio (product), partners (customers and suppliers), planet (moral obligation), profit and productivity. These visions also challenge all to participate and reach the organization goals. As a good vision, the internal (organizational beliefs and values) as well as external (shared understanding of the market environment) needs to be aligned. Besides, the Coca-cola vision statement also focuses on how the organizational members relate to the vision and shared each others. †¢People: Be a great place to work where people are inspired to be the best they can be. †¢Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs. †¢Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. †¢Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. †¢Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. †¢Productivity: Be a highly effective, lean and fast-moving organization This is a good sample of vision statement because it’s not too specific and realistic to achieve by all their members. This vision statement also encourages all members to participate in achieve the vision.

Disney's The Little Mermaid and Life is Beautiful Essay

Disney's The Little Mermaid and Life is Beautiful - Essay Example The prince loves her and rejects the neighborhood princess whom his father wants him to marry. He claims he wants to marry the girl he saw at the temple that saved his live, thinking it was Ariel. However it turns out that it was the neighborhood princess and so Ariel is not married by the prince. Life is Beautiful is about a Guido, a Jewish man who on coming to Italy meets Dora a beautiful Italian woman from a wealthy non-Jewish Italian family, falls in love with her at first sight. Although engaged, Dora dumps her fiancee for Guido. They get married and have a son named Giosue. The World War II breaks and all Jews are taken concentration camps. Guido cheats Giosue that the events unfolding were a game so that he does not panic. He tells him there is tank to be given to the winners and so he should cooperate by keeping quiet, not asking for his mother, not complaining of hunger and not trying to come out of where his father had hidden him so that they could earn more points and win the tank. Guido sneaks him food in the hideout. Despite these efforts, Guido is shot dead by a Nazi soldier after placing Giosue in a sweatbox as the last test and was on his way to get Dora so that he could reunite his family. Similarities and differences The two movies revolve around the theme of love. The first love that is evident in both the movies is father’s love towards their child. Ariel’s father had a good reason to deny Ariel a chance to swim to the surface of the sea. He knew the barbaric fish eaters would find her and kill her. He also knew that there were other sea characters that are out to destroy her life like Ursula. In Life is Beautiful, a father’s love is clearly seen where Guido does not want his son, Giosue to panic because of the WWII events. He hides him, sneaks him food, cheers and promises him a heavy prize for cooperating. In both the movies, father’s love drove the Guido and King Triton to fight to keep their children safe at a ll costs, including restricting their movements. Apart from a father’s love, the other type of love that is so evident is attraction between two people and both cases involve love at first sight. In Life is Beautiful, Guido had just come to Italy to do business and meets Dora, a primary school teacher, whom he falls in love with at first sight and even calls her a princess. Despite being engaged, Dora is deeply drawn to Guido, his fun and charismatic nature and decides to break her engagement with her aristocratic and arrogant fiancee to be with Guido (Bullaro 97). In The Little Mermaid, Ariel sees a prince on the first day she swam to the surface of the sea and rescues him from drowning. Her actions are a direct result of the deep feelings she had developed towards the prince just at first sight. The prince is also drawn to Ariel and this makes him reject his father’s orders to marry the neighborhood princess. Evidently, the message of love, sacrifice and dangers of s uccumbing to inconsiderate treatment or risks in the name of love is evident in the two movies. The two women are ready to risk anything to be with the men of their choice. Dora for example, breaks her engagement and is ready to have an estranged relationship with her mother. The magnitude of her love for Guido can be seen where she pleads to be allowed to

Is social security a ponzi scheme Essay Example | Topics and Well Written Essays - 1250 words

Is social security a ponzi scheme - Essay Example Simply put, in the Social Security program funds are contributed by the working people and are used by people who have retired. The kitty, so to say, is being constantly replenished as is also being used. Thus Social Security is largely a pay-as-you-go program. To take the discussion further it is essential to know what a ponzi scheme is. (meaning of a) Literally speaking, a ponzi scheme is a fraud or a con. The element of deception prevalent in the scheme makes it illegal. In a ponzi scheme the participants or investors are told that their money is being invested in high return yielding real or financial investments. In reality, their money is not invested but is pocketed by the conman running the Ponzi scheme. The ponzi scheme promises returns that are far higher than the market rate. This high rate, which is too good to be true, in itself, should put doubts in the minds of the customer. However gullible investors do fall prey to such ponzi schemes. The earlier investors are paid off by the money contributed by fresh or new investors which keeps the scheme going (MacEwan 2009). In order to remain viable, a Ponzi scheme has to grow rapidly. In fact, the scheme would require double the number of investors/participants after every round of payouts. Let us now shift focus on Social Security. (description of the relevant properties of x) The Social Security program has a mode of financing and functioning and functioning which is pretty much similar to that of a ponzi scheme. However, the distinguishing factor is the intent. The purpose of Social Security is to give at least a subsistence income to the disabled, retirees, their dependents and underage survivors of deceased workers. (any member x of a must have the property p) Social Security consists of four separate trust funds namely the Old Age and Survivors Insurance (OASI) Trust Fund, the Disability Insurance (DI) Trust Fund, the Hospital

Management Accounting Models Essay Example | Topics and Well Written Essays - 2500 words

Management Accounting Models - Essay Example The present research has identified that business finance is the term used to denote the funding activities for the efficient conduct of business activities. Therefore, business finance is helpful in many ways. Firstly, it helps to procure enough flow of funding required in business. Secondly, it is important for maintaining and enhancing better management system by supplying the required amount of capital. Lastly, it is the foremost factor for obtaining the adequate amount of profitability. The prime objective of a business is to generate profit by investing in projects. In order to fulfill the primary financial objectives, the decision makers of a company plan their financial activities. The planning of financial activities is known as budgeting and it is very vital for the smooth functioning of financial operations. A proper financial budgeting makes the entire operation efficient and effective. Budgeting plays a crucial role in the decision making the process for a company. Oberl in states that â€Å"budgets are the link between plans and actions. They translate strategic plans into the financial resources necessary to implement the plan†. Companies prepare many types of budgets like capital budgets, sales budgets, production budgets, cash budgets, inventory budgets etc for planning their operational activities. In fact, the budgets help the organizations to achieve the organizational and financial target on behalf of all the departments.

Valuing a start up business Essay Example | Topics and Well Written Essays - 500 words

Valuing a start up business - Essay Example History forms a very good foundation in evaluating and valuing a business. However, young companies have little or no history; many have only one or two years of data available on operations and financing (Audretsch & Link, 2012). This unavailability of data further compounds the valuation of a start up since data forms the major building block of any business valuation. The amount of data accumulated from the start-up business dictates the ease with which the business can be valued. This means that the duration that a start-up has taken is very important in assessing its value. If a business has existed for quite long it becomes easy to value it as opposed to shortly existed business. Nonetheless, there are a number of alternative approaches that can be used in valuing a start-up business depending on the business in question. Selection of the approach is based on the nature of the business and the market. One of such approach is valuing cash flow from existing businesses. In this approach the cash flow of already established business is evaluated. This will help know the expected return of the business and payback time of the business (Schell & Tyson, 2012). The cash flows of any business is examined using its present, future values and interests. Various ways of measuring cash flows are employed in order to analyze financial instruments like loans, bonds, and dividends. These ways of measuring cash flows are Internal Rate of Return, Net Present Value, Annuities and Perpetuities. They are called time value of money techniques. Perpetuities-These are annuities which last forever under assumption. This means that when valuing company the dividend is considered as a perpetuity. These cash flows grow uniformly throughout the time. Net Present Value- this involves evaluating unequal cash flows, both positive and negative. A time value of money technique can be used in this case to generate the present value of future cash flows. This

Classical Management Theory Essay Example | Topics and Well Written Essays - 250 words

Classical Management Theory - Essay Example sion of labor, order, span of control, authority and responsibility, discipline, remuneration of personnel, equity, tenure stability, subordination of individual interests over general interests, initiative and Espirit de Corps (Anapkumar 2005). Some elements of the Fayol’s theory continue to have a positive impact on the culture of a functional unit. Although the theory does not include communication as one of its element, it is implicit that both vertical and horizontal communications are considered vital to the performance of the elements of this theory. The power structure advocated for by the theory espouses optimal functionality with managers holding authority over and responsibility to employees and the later submitting to the rules and orders (Miner 2006). Rewarding of employees within the organization through application of monetary rewards and job security boosts their work morale. The theorys insistence on human resource continues to play a crucial part in businesses successes worldwide by focusing on employees’ development. It views personnel as the essence of an organization but is attributed to the the growth of public administration. (Miner 2006) The theory is plagued by numerous weaknesses in dynamic market place which does not strictly adhere to the tenets of management as proposed by Fayol . Its insistence on excessive hierarchy, rigid compliance to rules, promotion on seniority and over developed specialization cannot work in todays market place unless it is made flexible. If not, it might be a precursor to bureau morbid behavior. A consequence of this will be bloated companies and proliferation of rules which will make it harder for companies to cope with the dynamic market place. The theorys treatment of employees as economic, irrational, passive and inert beings who are a product of the means of production capable of being only motivated by means of money works against the functional in todays businesses. (Alajloni et al 2010) It fails

International Business Law Essay Example | Topics and Well Written Essays - 2000 words

International Business Law - Essay Example ase between Gupta and ACG, Gupta after receiving an invitation from ACG to purchase 10 MR5 computers is claiming a breach of contract on the part of ACG because of the latter’s action of selling the computers to a different buyer. In this regard, the following legal issues arise: first, was a contract concluded between the two involved parties? Second, was Gupta’s acceptance valid and has it been communicated to ACG. Third, was ACG’s revocation valid? Fourth, considering the aforementioned legal issues, is Gupta correct in claiming that ACG was in breach of contract? Hence, given that the aforementioned legal issues are concerned with the formation of contracts regarding the international sale of goods, the United Nations Convention on the International Sale of Goods (Vienna Convention) or Common Law can apply. In order to determine whether a breach of contract took place, one must determine whether a contract exists. For a contract to exist, however, it must be concluded through the valid acceptance of an offer (Art 14). In this regard, it is questionable whether the acceptance sent by Gupta was valid. Article 19  § 1 of the Vienna Convention states that â€Å"A reply to an offer which purports to be an acceptance but contains additions, limitations or other modifications is a rejection of the offer and constitutes a counter-offer.† In this respect, the words â€Å"on the assumption that† in the letter sent by Gupta questions the validity of the acceptance because it can be considered as a modification of the contract since there was no indication regarding the date or manner of delivery in the initial offer sent by ACG. Thus, since there was no contract formed because there was no valid acceptance; Gupta cannot hold ACG in breach of contract. In this regard, ACG’s revocation of the offer will hold. This rule is also similar to the rules under Common Law which states that acceptance of an offer must be communicated â€Å"according to the terms in which the

Impact of Slavery in Virginia Essay Example | Topics and Well Written Essays - 750 words

Impact of Slavery in Virginia - Essay Example The period of war brought an opportunity for many slaves to get freed without formal emancipation. The eagerness of Britain to debase the economy in their colonies leads to freeing of many slaves who accepted to fight in the American cause (Taylor, 2013). The revolutionary sentiments rose and provided the pressure that would later lead to the release of slaves from bondage and forced labor. The war of the independence for Americans further contributed to the release of slaves during this period. The internal enemies referred in the title of Tylor’s book were the slaves of Virginia. Their story is well told by Tailor in the fight for independence. A war that made the British government officers promise freedom for the slaves who managed to flee their bondage and escaped their rebellious owners. These slaves were encouraged to enlist in the Forces. These slaves were instrumentally a significant resource to Britain during this war. Their understanding of the surrounding countryside of Virginia made it necessary for them to be enlisted with the forces because the invaders did not have an understanding of the countryside (Taylor, 2013). As such they would provide a counter war that would defeat the invaders. Thus the British war effort found the escaping slaves very crucial to them. Soon, the British officers were taking steps to emancipate the whole slave families that had taken advantage of the American Revolution to free themselves in Canada and the Caribbean.

Response Essay Example | Topics and Well Written Essays - 250 words - 22

Response - Essay Example Others like watching television for lengthy periods and spend a lot of time talking about it with their friends at school. From my expectations, I expected to see a full time commitment. On the other hand, the other thing that I did not expect to see is some form of discrimination against my friend and I. Although this did not bother me much, I expected to experience fairness and equal treatment of individuals. I came to find out that it was because of my race. Moreover, partying is a central part of the Boston students, which interrupts most of the students’ learning activities. However, in spite of that, the tutors are good to my friend and me. If we seek any type of clarification, the teachers are ready to assist. This makes learning easier for us and has given us the appropriate morale. Although there are some unfavorable situations, we will concentrate with our studies because it was like that when we got

Alladin Essay Example for Free

Alladin Essay I enjoy going to the movies. My experience with movies began when my mom and dad first took me to watch Alladin(1992) a Disney feature film. I remember the long line of kids with their parents queuing up for popcorn and soda right before entering the darkened theater. If there was one word to describe how I felt and must have looked while watching what seemed to me giant cartoon characters dancing and singing on the big screen, I am guessing it would be spellbound. Nowadays, my affinity with the movies remains. To me theres nothing better than settling down with popcorn, a soda, and perhaps a slice of pizza and maybe some candy while waiting for the movie to start. For anywhere between $7. 00-$9. 50, I can spend about a couple of hours eating while losing myself in the story that I have stood in line for to watch. Theres nothing else for me to do but sit back, relax and enjoy the program†¦Or at least thats whats supposed to happen. Like most adult relationships, my relationship with the movies has come to be of a love/hate nature. While I still enjoy the films, often I find my reverie and trip to a state of mental suspension interrupted by the most unbelievable and dismaying things. For example, comedies are a favorite of mine. Whether through slapstick or the more sophisticated and witty comedies, I enjoy a good joke as much as the next person does. Unfortunately, when that next persons version of a laugh is loud and unrestrained and mixed with comments of Boy I sure didnt see that coming! that persists even after the funny part is through, it can rather put a crimp on my personal enjoyment. Date movies arent much better either. It can get rather difficult to distinguish whether the sounds Im hearing are coming from the film or from the row behind me. Ive noticed that in particularly mushy scenes, it is not unusual to hear sotto voce whispers of sweet nothings among the courting couples and giggling among the teenaged girls in the audience every time the lead characters would kiss . It can also be rather irritating when, in the middle of a rather climactic scene, some person s mobile phone would just go off ringing. Only three things can possibly happen then. One, the ringing is suddenly silenced by the apologetic offender hitting either the reject or off button. Two, ringing phone will be answered and Ill call you back will be quickly whispered. Three, offender will let the phone play out the whole of his ring tone too mortified to admit ownership of the ringing phone and practically ruining two minutes o or more of the film for the rest of the audience. Of course I havent even mentioned this very select group of people who just cant not take the call †¦ It can be unbelievable how important some people seem to think they are that they forget that they are intruding on the rights of others. And then there are also these people who seem to think that it is their sworn duty and obligation to provide a running commentary of the films story. For some reason, some people who have seen the film before and have gone to watch the movie again with friends feel obligated to assure their companions Dont worry. The bomb wont explode. Just you wait and so-and-so hero will arrive in just a few seconds. After which they proceed to detail how the hero or heroine will save the day. It can get rather tempting to just turn around and admonish them for this. If its not the plot spoilers, there are people who just cant keep their emotions to themselves. I remember one time when I was sitting watching the film Constantine (2005) and heard several screams of the word Run or Hide! in about five different languages from the audience. If I ever needed proof of how culturally diverse America has become, well there it was. Dont get me wrong though. Despite all these, my enjoyment of the silver screen remains. While I admit that there were a few times when I cheated and just opted for a quiet night at home with some select DVDs and some snacks on my sofa, I still go back to the movie theater. I suppose it can be viewed as a quirk of mine but I do miss the battle of wills I get into with my next-seat neighbor on who claims rights to the armrest separating our seats. I miss the stand off that takes place between myself and the guy behind me after I ask him to please take his foot off my seat back. All these things do not diminish my excitement of seeing the anticipation and enjoyment shared on the audiences faces including my own as the movie starts its magic with the flashing of its beginning credits. Most of all, I look forward to the many and various reactions among the audience as the final credits roll on the screen and the house lights come on. It’s sad that some people cant seem to fully appreciate the movie-going experience and treat it along with its audience with the respect they deserve. For me, despite the not so nice experiences in the movie house, the magic and excitement of going to the movies still exist. Our relationship endures and remains strong.

Factors Considered in Facility Location

Factors Considered in Facility Location Facility Location is the right location for the manufacturing facility, it will have sufficient access to the customers, workers, transportation, etc. For commercial success, and competitive advantage following are the critical factors: Overall objective of an organization is to satisfy and delight customers with its product and services. Therefore, for an organization it becomes important to have strategy formulated around its manufacturing unit. A manufacturing unit is the place where all inputs such as raw material, equipment, skilled labors, etc. come together and manufacture products for customers. One of the most critical factors determining the success of the manufacturing unit is the location. Facility location is actually a term used in operation management, facility location or location analysis is done so that the better uses of the location can be understood. The company by understanding the materials and production process done nearby the location can save ample time in production process and also save a lot in terms of transportation cost. And also the company can find out optimum position for the location of the company so that all the factors that are needed will be not a long distance from the company. Facility location determination is a critical strategic decision. There are several factors, which determine the location of facility among them competition, cost and corresponding associated effects. Facility location is a scientific process utilizing various techniques. Location Selection Factors For a company which operates in a global environment; cost, available infrastructure, labor skill, government policies and environment are very important factors. A right location provides adequate access to customers, skilled labors, transportation, etc. A right location ensures success of the organization in current global competitive environment. Industrialization A geographic area becomes a focal point for various facility locations based on many factors, parameters and issues. These factors are can be divided into primary factors and secondary factors. A primary factor which leads to industrialization of a particular area for particular manufacturing of products is material, labor and presence of similar manufacturing facilities. Secondary factors are available of credit finance, communication infrastructure and insurance. Errors in Location Selection Facility location is critical for business continuity and success of the organization. So it is important to avoid mistakes while making selection for a location. Errors in selection can be divided into two broad categories behavioral and non-behavioral. Behavioral errors are decision made by executives of the company where personal factors are considered before success of location, for example, movement of personal establishment from hometown to new location facility. Non-behavioral errors include lack of proper investigative practice and analysis, ignoring critical factors and characteristics of the industry. Location Strategy The goal of an organization is customer delight for that it needs access to the customers at minimum possible cost. This is achieved by developing location strategy. Location strategy helps the company in determining product offering, market, demand forecast in different markets, best location to access customers and best manufacturing and service location. Factors Affecting Facility Location If the organization can configure the right location for the manufacturing facility, it will have sufficient access to the customers, workers, transportation, etc. For commercial success, and competitive advantage following are the critical factors: Customer Proximity: Facility locations are selected closer to the customer as to reduce transportation cost and decrease time in reaching the customer. Business Area: Presence of other similar manufacturing units around makes business area conducive for facility establishment. Availability of Skill Labor: Education, experience and skill of available labor are another important, which determines facility location. Free Trade Zone/Agreement: Free-trade zones promote the establishment of manufacturing facility by providing incentives in custom duties and levies. On another hand free trade agreement is among countries providing an incentive to establish business, in particular, country. Suppliers: Continuous and quality supply of the raw materials is another critical factor in determining the location of manufacturing facility. Environmental Policy: In current globalized world pollution, control is very important, therefore understanding of environmental policy for the facility location is another critical factor. Some of the benefits in location analysis include: You get a thorough knowledge of all the factors involved in the production, and ways through which the materials that are needed in the production can easily be accessed. When you do a proper location analysis for your facility you will also come across alternate substitute materials that are readily available and will cost less. You can save a lot on transportation cost for materials, labour, import and export. The materials will be available at a comparatively low cost. The best way to get a task done is by finding out ways through which the task can be done. Location analysis helps you in those aspects. Allows to you differentiate between practical positions to place your facility. Like for example, you cannot build a hazardous facility in a residential area. Gives you access to cheap labour, and needed raw materials like water electricity and many more. Helps in a smooth running of an organization, by seeing to that all that is possibly needed is readily and easily available. Also has very easy access to production, distribution and sale of the products. Allows you to outperform your competitors facilities Once you have found the optimal location then you will very easily overcome all the issues that you are likely to face and have a smooth running of an organization. When you plan accordingly, you will also be prepared to face some minor hindrances. FACILITY LAYOUT For an organization to have an effective and efficient manufacturing unit, it is important that special attention is given to facility layout. Facility layout is an arrangement of different aspects of manufacturing in an appropriate manner as to achieve desired production results. Facility layout considers available space, final product, safety of users and facility and convenience of operations. An effective facility layout ensures that there is a smooth and steady flow of production material, equipment and manpower at minimum cost. Facility layout looks at physical allocation of space for economic activity in the plant. Therefore, main objective of the facility layout planning is to design effective workflow as to make equipment and workers more productive. Facility Layout Objective A model facility layout should be able to provide an ideal relationship between raw material, equipment, manpower and final product at minimal cost under safe and comfortable environment. An efficient and effective facility layout can cover following objectives: To provide optimum space to organize equipment and facilitate movement of goods and to create safe and comfortable work environment. To promote order in production towards a single objective To reduce movement of workers, raw material and equipment To promote safety of plant as well as its workers To facilitate extension or change in the layout to accommodate new product line or technology upgradation To increase production capacity of the organization An organization can achieve the above-mentioned objective by ensuring the following: Better training of the workers and supervisors. Creating awareness about of health hazard and safety standards Optimum utilization of workforce and equipment Encouraging empowerment and reducing administrative and other indirect work Factors affecting Facility Layout Facility layout designing and implementation is influenced by various factors. These factors vary from industry to industry but influence facility layout. These factors are as follows: The design of the facility layout should consider overall objectives set by the organization. Optimum space needs to be allocated for process and technology. A proper safety measure as to avoid mishaps. Overall management policies and future direction of the organization Factors Influencing Location of Industries There are different kinds of industries and each one required different kinds of inputs. Further importance of different inputs varies due to their varying cost or they require in various proportions or ease/difficulty in availability of different inputs or various scale of industrial operation or any such reason. These factors cannot be distributed ubiquitously around the world. The value, bulk, life and care required for different types of produce vary considerably across different type of industries. Similarly different inputs required vary in cost as well as in proportion. Also with changing technology and peoples aspirations the relative importance of these location governing factors changes over time Thus they have different capacity to exert different pull to locate an industry in their favour. Location of Indian Cement Industry Decisions regarding industrial location have a unique place in the fields of industrial management and regional planning because such decisions have long-term implications for the health and well-being of an economy and because they are almost irreversible. Most industries involve huge investments, which generate cash flows over a long period of time and the history testifies that the success of an industry depends significantly upon the appropriateness of its location. Factors Affecting Location Availability of Raw Material The various determinants of the optimum location of a particular industry play varying role in the location of different industries. In the cement industry, availability of raw material and fuel, and transport cost are more significant than the other factors because cement is a weight losing and bulky product. Its weight losing nature argues for location near raw materials while bulkiness favours location near the market. Since Webers (1929) material index (ratio of localized material to output) is more than 1.5 for cement, the net effect of these two factors favours nearness of raw-materials. As a result cement factories are, in fact, located in close proximity to the sources of raw materials. Most cement manufacturing units are established within a radius of 15 to 20 kilometers of limestone deposits. The raw materials required for cement are limestone, clay, and gypsum. Although limestone deposits and clay are available in fairly large quantities all over the country, proximity of railhead is essential for reducing the transportation cost. The availability of gypsum may not affect location for its requirement is only about four per cent. Cement, in most plants in India, is manufactured through the wet process and thus large quantities of water are needed. However, as water is available in good quantities throughout our country, this does not affect location. The only important consideration seems to be the availability of coal since diesel, the alternative source of fuel, is considerably more expensive. The availability of coal pulls the industry towards Bengal and Bihar and, to some extent, Orissa, Andhra Pradesh, Maharashtra, and Madhya Pradesh. Regional Demand and Supply The region-wise demand for, and capacity and production of cement in India in 1971, the latest year for which data are available, are presented in Table 1. They indicate that demand is in excess of supply in the Eastern and the Northern regions, while quite the reverse is true for the Western and the Southern regions. An examination of the past data indicated that this trend has been prevailing for long. Thus, the market criterion alone would argue for expansion of cement industry in the Eastern and the Northern regions and for its contraction in Western and Southern regions. Managements Interest The choice of location of a new factory to a certain extent depends on the managements interest in a particular region. If the management has country-wide industrial interest, perhaps this factor would not merit attention in location studies. However, if the management has regional or local industrial interest this factor becomes a decisive one. Both these kinds of managements interest are found in the Indian cement industry. On the one hand, we have Associated Cement Companies Ltd. (ACC) and Dalmia Cement (India) Ltd., whose intersts are country-wide. On the other hand, there are cement firms run by state governments, such as Andhra Cement, Madras Cement, and Orissa Cement, whose interests are limited to its development within their own territories. Since South India possesses more regional entrepreneurs willing to float cement factories at present, the Southern region continues to have more cement factories than other regions. Government Policy For quarrying of limestone, the cement industry has necessarily to depend on the government for lease terms. Besides, encouragement and facilities or discouragement and hindrance from government do exert their influence on location. In the early days, the then princely states encouraged the expansion of the cement industry in their territories. Thus, out of eleven factories existing in 1936 at the time of formation of ACC, as many as five factories were in princely states and in case of one, viz., the Punjab, the Provincial Government was directly interested in capital and management. Recently, the governments have evinced keener interest in developing the cement industry in industrially Cotton Textile Industry Cotton textile industry is one of the oldest industry in the world. Since textiles are one of the basic needs of every person there is always sufficient demand for it. Cotton textile industry requires raw cotton, cheap and large labour pool(automation has reduced its importance in some areas), power, good transport, humid climate (large plant may maintains it artificially) capital, market, etc. Cotton is regarded as nearly pure raw material since it looses very little weight in processing and it is very easy to transport raw cotton and cotton textile with nearly similar cheap rates. Thus the pressure of raw material as seen in the case of iron and steel industry is absent here. Thus other locational factors particularly transport, labour, power and market become important. With good transport facility it can be established anywhere but where power supply present. Development of electricity has reduced its dependency on the source of power supply and automation has diluted the need of skilled large labour pool requirement. Now the considerations of market to link the industry effectively with the consumer and employment generating capacity of this industry are becoming more significant in locating this industry. Initially it was in the form of scattered small and cottage industry but latter with the development of spinning and weaving machinery in England it started getting importance as a large regular industry. Britain was first to had a quick enlargement in production pattern of cotton textile industry with home invented machinery. Due to durability, fineness, uniformity and above all cheapness of produce Britain got prominent position in cotton textile sector of the world by giving local small scale Industries very very tough competition. Iron and Steel Industry Iron and steel is one of the most basic industry since it is a close input to many other types of industries. But the pattern of demand and technological changeshas brought some interesting locational shift in this industry. In early days when the iron smelting technology started getting industrial importance in Europe the demand was low and mostly of local nature. At this juncture charcoal obtained from forest wood was used with lime to make sponge iron. Abundant forest was present everywhere and so small plants were located locally near the forest. This led to dispersion of this industry up to midi eighteenth century. During this time the use of coal in iron smelting gradually started maturing. Attraction to coalfield regions was also governed by then available technology and demand. Forest area started shrinking (about one acre of forest log required to smelt five tone iron) demand for iron increased considerably due to starting of heavy engineering works, required iron ore to coal ratio was 1/8, coal producing regions already had some iron work history and pool of labour required, at some places iron ore was found associated with coal and like factors, all resulted into the establishment and shift of iron industry in coalfield areas. The development of the Appalachian region of North America, Liege in Belgium, the South Wales and the Sheffield region of England, etc. are good examples of attraction of coalfield to iron and steel industry. Since late eighteenth to the end of nineteenth century Coal field enjoyed its position and witnessed heavy development of iron and steel and related industrial agglomeration. During this period it has developed sufficient industrial inertia at many places and thus survived successfully even in twentieth century. But not all coalfields witnessed similar developments Those located in remote areas, sparsely populated area and poorly developed area were remained engaged in exporting coal at cheaper rates. This helped in setting of industries also at coastal locations where iron made with imported raw materials are available for export. Japanese plants and to some extent Vishakhapatnam plant of India belong to this category. In last fifty to hundred years the role of market also become significant. A big market helped in setting large integrated steel plant and in providing scrap iron as raw material to reduce transportation cost. So they also attracted iron and steel plant near to them. Since iron and steel is regarded as one of the most basic industry as an indicator of industrial development of a region and so many region hitherto undeveloped and have some capacity are aspiring for it. Here government policies play very deciding role as seen in the case of the development of iron and steel industries in the Chotanagpur plateau of India which also has many other advantages. Thus location of iron and steel industry in the world has responded effectively to the changing nature of different factors of industrial locations.

The study of behavior through organisational behavior

The study of behavior through organisational behavior Organisational behaviour is actually the study of the behaviour of people working in an organisation. In other word we can say that it is the study and understanding of individual and group behaviour and patterns of structure in order to help in raising organisational successfulness, performance and effectiveness. It is also express as the study and application of knowledge about how people, individuals and groups act in work organisation. There is a close relationship between organisational behaviour and management. We are surrounded by organisations everywhere like where we study ,do our activities, do jobs, we use them in any sense mode of communication, etc. We use thousands of organisations on regular intervals. So we can understand how organisations influenced our daily life and how much they are important. It plays a vital role in the lives of us. It is important to know how organisation function and how they exercise to the behaviour of people. It is much more significant to know interrelationship with other variables that together form the whole organisation. The behaviour of people in work organisation is being watched in terms of multi related figures concerning the individual, the group, the organisation and the environment. Achieving the effectiveness or success of an organisation is not an easy task . it can be achieved through the process of management, efforts of members of the organisation, co-ordination and organisational objectives. Relationship between the organisation and the individual is the psychological contract. The nature of expectations has an influence on the relationship between employment and behaviour in work organisation. Now a time a major challenges faces by managers is due to an increasingly global business environment. This increases the need for cross cultural approach to the study of organisational behaviour and the management of people. Because of increasingly international context, managers need to understand the impact of national culture. The management of organisation is not totally dependent on internal factors but it is also influenced by external and environmental factors. For an effective performance of work organisation, it has to respond to challenges, opportunities and limitations presented by external environment. Organisational behaviour is the concept to improve the overall productivity of an organisation by the process of explaining, predicting, maintaining, understanding and changing human behaviour. Management is a pivotal importance of modern society. It is for this reason that, no matter what thinking about management, certainly at university level, is of great relevance to management practice. So apart from the question of whether management claim that it is indispensable is really valid or not, the fact that practically every one believes it is , is what counts. {Mullin (2008)}. The 7s Models of McKinsey Strategy: the plan made to maintain and build competitive advantage over the competition. Structure: the way the organisation is structured and who reports to whom. Systems: the daily activities and procedures that staff members engage in to get the job done. Shared Values: called super ordinate goals when the model was first developed, these are the core values of the company that are evidenced in the corporate culture and the general work ethic. Style: the style of leadership adopted. Staff: the employees and their general capabilities. Skills: the actual skills and competencies of the employees working for the company. Start with your Shared Values: Are they consistent with your structure, strategy, and systems? If not, what needs to change? How well does each one support the others? Identify where changes need to be made. Do they support one another? If not, what needs to change? As you adjust and align the elements, youll need to use an iterative (and often time consuming) process of making adjustments, and then re-analyzing how that impacts other elements and their alignment. The end result of better performance will be worth it. The McKinsey 7Ss model is one that can be applied to almost any organizational or team effectiveness issue. If something within your organization or team isnt working, chances are there is inconsistency between some of the elements identified by this classic model. Once these inconsistencies are revealed, you can work to align the internal elements to make sure they are all contributing to the shared goals and values. The process of analyzing where you are right now in terms of these elements is worthwhile in and of itself. But by taking this analysis to the next level and determining the ultimate state for each of the factors, you can really move your organization or team forward. In Search of Excellence the eight themes A bias for action, active decision making getting on with it. Close to the customer learning from the people served by the business. Autonomy and entrepreneurship fostering innovation and nurturing champions. Productivity through people treating rank and file employees as a source of quality. Hands-on, value-driven management philosophy that guides everyday practice management showing its commitment. Stick to the knitting stay with the business that you know. Simple form, lean staff some of the best companies have minimal HQ staff. Simultaneous loose-tight properties autonomy in shop-floor activities plus centralised values. Peter and Waterman identified customer satisfaction as one of the important attribute for successful growth of an organization. They suggests organizations should go close to listen and learn from people they serve. Try to provide reliable and quality service. {Mullin (2008)}. Management and leadership are two sides of a coin. Leadership is related to motivation, communication and interpersonal behavior. It influences both individual and organizational performance. Leadership in Management comprises of four basic principles namely commitment, planning, action and evaluation{Mullin (2008)}. Kotter says that successful companies do not wait for leaders to join them. They recruit and select people with leadership potential and train them to develop managerial skills{Mullin (2008)}. However, the style and approach adopted by Foxconn Technology highlight different dimensions and is still successful. Being one of the largest electronics manufacturing services organization in the world , established in 1974 at Taipei, China has 25 factories in 13 countries with 700,000 employees world wide. The organization provides one stop solution from design and manufacturing to logistic, to repair and maintenance. The five key principles of the business model include, speed, quality, technology, flexibility and cost efficiency, which has proven Foxconn sustainability. The eight C core competence include, computers, telecommunication, consumer electronics, channel business, car, digital contents, health care, CSER Investment. The principles of corporate governance values in partnership with customers, suppliers, shareholders and community. It has board of directors , who represent the individual company unit from different countries and two independent directors and Chief Executive Officer. ( Foxconn 2009). The company uses military style . Security guards beat and shout at workers. The lower rank workers are unhappy with management. The labor union is not efficient and effective . They do silly things jobs like booking tickets and are not bothered about rights of workers. Some workers are frustrated because payments are deducted with unfair reasons. Some workers work overtime up to 120 hrs in order to earn a decent living. Foxconn lost 150000 workers in past three months. Employees dont get opportunity to socialize due to over crowding at work place. In a interview with Richest chines Magazine, the companys chief Terry Gou says, he personally works 15 hours a day and expects all of his employees to work as hard as him. The CEO, Gou exhibit extremes of severity and kindness. To quote a example, in a meeting he got disappointed on hearing a unsatisfactory answer from a executive and made him to stand for 10 minutes. At the same time Mr. Gou rewards his employees by paying executive bonus es out of his own pocket. ( Global Times 2010). Recently the Foxconn global high tech industry was in news due to suicides of 13 workers. The reason behind could be extreme pressure. The death of Chao hiung raised doubt of foul play as his body was discovered with four stab wounds .Does he really committed suicide or was beaten by security guards has created an atmosphere of threat amongst workers.( POC 2010). The leadership at Foxconn appears to be autocratic and shows transactional approach. The said approach state that authority is concentrated and centralized with leader. He is sole decision maker and derives policies and the way the task has to be done. The system of reward and punishment is place. Such leadership is unlikely to work in the modern democratic world. Rajan points out that leadership styles are needed to cope with different situations. Goleman reports that most effective executives use a collection of distinct leadership styles, each in the right measure at just the right time {Mullin (2008)}. Management is an art which has scientific base and needs to be practiced in a magical and artistic way keeping in mind the politics around. The view has been supported in the research work. {Mullin (2008)}. The Citigroup Inc. is a major global financial services company based in New York and employees 260, 000 staff around the world. Due to financial industry developments and competitive issues led to massive changes and re-organization at Citigroup leading to mergers and acquisitions. There were 25% lay-of in Information system division and remaining employees were reorganized into a focus work team structure in an effort to keep high performance level ( Innerwork 2010). However it was observed that morale in remaining employees survivors was very low. Employees had very poor trust level with management, fear and uncertainty, lack of communication, poor level of team work, finger pointing, blame fixing, disorganized approach to service the business unit customers ( Innerwork 2010). Realizing the important facts, the Citi group partnered with a consultancy company Inner work to rebuild morale, productivity and customer focus. Inner work company came out with a number of solutions comprising of encouraging department to organize small leadership team, then developed integrated curriculum of self change, Team change, monthly lessons on site to for deep learning ( Innerwork 2010). Results were encouraging at the end of six month training program showing 76% increase in trust level, 32.85% increase in various measure of team effectiveness, 48% increase in open and honest communication, 75% increase in personal power/ability to respond to change, 68% increase in personal emotional mastery, 65% reduction in stress, 75% increase in commitment to the organization. There behavioral change led to 75% reduction in cycle time for software development, 33-50% increase in work team productivity ( Innerwork 2010). The intervention made by Citigroup is theoretically supported by the productivity through people. {Mullin (2008)}. The Foxconn and citigroup case studies attract attention to these two important attributes namely trust and communication required for performance. Citigroups timely intervention in the form training proved beneficial to gather trust between employees and management. The Foxconn need to put attention on transparency in communication and use policies for safety at work place and work hour limitation to avoid stress. Counseling of employees will go long way in transforming the attitude. Considering observations from Foxconn, Citigroup studies and reading various research articles and conclusion drawn by them, the role of human resource management has important role to successful performance of work organization.. The strategic use of human resources will help managers to get true values by optimally using competencies of people. The traditional view of looking at HRM ( Human Resource Management) as a department for planning human resources, recruitment, selection, induction, training, consultation with unions, development of employees, compliance to law requirements, record keeping, statistics, lessoning with government department is all set to change {Mullin (2008)}. Companies today face five critical challenges, like globalization, profitability, technology, retaining intellectual capital and the change coming over in the new millennium. The practice of HRM is getting affected by cultural diversity due to globalization, which necessitates to derive common culture and policies, which can suit changes in structure and strategies can be implemented globally. The major area of relevance to effective performance remain training and development. The basic role of a manager is to direct, develop, encourage and train subordinate people. This can help to improve knowledge, skills and change in attitude. But mind all line managers are their own human resource managers and the HRM function is a shared responsibility among top management, line managers and supervisors. The crucial activity of HRM is to judge performance of people, which can help top management to make key managerial decisions relating to allocation of duties and responsibilities, pay, empowerment and levels of supervision, promotion, training and development and career progression. However it is equally necessary to have performance management system in place with regular monitoring and feed back. The formulation of system which include qualitative or quantitative measures , frequency of monitoring and method of feed back like 360degree or upward feed back need to be discussed with the line mangers , supervisors and top management. Observations drawn from the Foxconn is just efficient but not effective. And the Citigroup case study where in emphasis was led on training indicate the HRM activities do help Organization to perform effectively. Stone from research work has identified six steps for effective management namely, Senior managers are committed to the process. Objectives are clear. Feedback is balance. Progress is reviewed. Development plans are included in the process. Managers have the right skill to support the process. This supports the discussion made about management and the factors which play critical role in effective performance of an organization. With changing nature of modern work organizations a survey undertaken by management today draws attention to the changing relationship between organization and individuals. The dispersed teams across multiple location would often work as virtual teams. The greater empowerment will led to shift of responsibility from organization to individuals. And the role of Management and there by manager will be questioned.{Mullin (2008)}. Factors Some more factors to determine the effective performance of work organisation are organisational structure, motivation and reward, objectives/goals/missions, values, team working, diversity. Organisational Structure Organisations always prefers formal structure that is why organisations manage with responsibilities. They create the formal structure which helps the organisation to achieve their desired goals. and most of the times these formal structures set out on paper in the form of organisational charts. The organisations which is based on day to day reality they develops informal structure between the members. Informal structure can be different from that which they set out on paper. In todays world managers need to learn and work with both formal and informal organisational structures. The flexibility should be there in managers than they can realise that the elements of the informal structure may be formalised. When managers take the elements from informal structures and modified them into formal structures then this may lead to high level of motivation for the staff which is involved in that organisation. The structure of an organisation not only affects productivity and economic capacity but also the morale and job satisfaction of its members. The overall successfulness of the organisation is influenced by sound structural design and by the behaviour of people working in that organisation. It is so significant to remember relationship between structure and the realities of organisational behaviour. The organisational structures which supports the retail fashion industry are heavily focused on two main tasks making reliable predictions about design trends and achieving cost reduction in the production process. Unlike other companies who design and order their ranges of clothing in advance, Zara makes only what is selling at the moment. if the designs sells good it increase the production if not then they stop producing it ,the company has not lost much as volume of remaindered items is small. Motivation And Reward The motivation is some driving force within individuals by which they do efforts to achieve some objective in order to fulfil their needs or expectations. When people are motivated and rewarded in the organisation than they put extra efforts to achieve their goals. With the motivation and reward policy adopting in an organisation will helps in effecting the successful performance of work organisation. Mission/Objectives/Goals Organisation never sets the objectives but people in an organisation sets the objectives. They are established by the people either individually or by the number of individual co-opera tingly. Like a group of senior management agree on certain desired course of action that may then announced as an organisational objective. The setting objectives is an integral part of the process of management and necessary aspect in almost each and every organisation. Objectives can be set out either in general terms or it may be in more specific terms. General objectives are ascertained by the top level of management. Specific objectives are given with in span of general objectives and usually have more cleared areas of applications and time limits. The objectives of an organisations are the reasons behind their existence. The objective is something which an organisation is striving to achieve. Just objectives can be controlled but the clear defined objectives will help in communications and also h elp in reducing misunderstandings and provide more explained criteria for obtaining work organisation performance. Organization need to be efficient in doing the right things with utilize the resources in optimum way and should be effective in doing the right things relating to organizational objectives. The output in the form of increased net earnings, delivery of service, good results in focus areas, customer satisfaction, changes adapted according to the demands and expectations of external environment which is ultimately perceived as performance. Values And Team Work Task/work is a team based based activity and teams and groups are an important feature of human behaviour and work organisation. Members have to be co-ordinate to carried out the work. Good team work helps in raising the level of morale and work organisation performance. There is a tendency for teams and groups to be used interchangeably. Whereas all teams are groups , it doesnt essentially follow that all groups are teams. Groups or teams develop their own style of values and norms of behaviour. There are two forms of groups at work one is formal and another is informal. Formal group is the part of the organisation structure . it is deliberately planned and formed by management to do their respective tasks and achieve organisational goals. Informal groups are based on personal relationship and develop irrespective of formal structure. Informal groups are hired to satisfy members psychological and social needs. Groups are created for a number of reasons relating to performance of wor k and social processes. Individuals can form into teams and groups for a number of reasons relating to both work performance and social processes in both sense formal and informal. The managers main concern is that members in that teams and groups should co-ordinate. The factors that effect team cohesiveness can be considered under the broad headings of membership, environment of work, organisational and team development and maturity. There are potential disadvantages of strong, cohesive teams and the manger should attempt to prevent unconstructive intergroup rivalry. However, intergroup conflict may be deliberately promote as a means of building stronger with in team cohesiveness. Self-Managed Teams Organisations are facing hard competition in the global market and are sure to face increasing battles in the future. To position themselves for growth in the coming times, many organizations are making the alteration to an empowered personnel. In an empowering atmosphere, those adjoining to the job are given the duties to make decisions regarding their own work and their own customers. Implementing self-managed teams is a step towards achieving an empowered society. Details the five necessary steps for successful team implementation including: the six-step process for designing teams, adopting team selection systems, addressing new training needs, initiating leadership transitions and changing roles, and rewarding team rather than individual performance. Self-managing teams are also known as self-directing work teams, represent a innovatory approach to the mode work is organised and performed. Instead of organising work based on the traditional Taylor model reducing a process to in dividual steps work becomes restructured around whole processes. There must be interdependence and joint responsibility for outputs if there is to be a self-directed work team. Whereas the traditional system reduces the required skill at every level of work, producing boredom in the bottom-level jobs, the new system integrates the needs of the people with the work to be done and those closest to the jobs help design the job. In the RL Wolfe case study: Implementing Self managed Teams for example, it states how well self created teams are used to create successful organisations and how well it is being implemented throughout the organisation. In 2003 as stated in this case, when RL Wolfe purchased Moon Plastics a small, family-owned custom plastics manufacturer in Corpus Christi Amasi (director of production and Engineering at RL Wolfe) had seen an opportunity to implement self-managed teams at the new plant. He had been interested in self created teams for several years, since taking a business school executive education course on workforce motivation and team structures. Amasi had been intrigued by reports of 30% to 40% improvements in productivity and quality for SDT-run units, when compared with traditional manufacturing facilities, and returns on investment more than three times the industry average. Those reports had come from a variety of industries -food and beverage, consumer goods but Amasi f elt he saw evidence that he could use the SDT model to drive high productivity in a plastic pipe manufacturing plant. High productivity, in his view, was 95% or more of design capacity. Wolfes two other plastic pipe manufacturing plants were running at 65%-70% of design capacity. Amasis first step had been to gain the board of directors approval to approach the worker union and offer a long-sought concession in health care coverage to clear the path for what became known as the Corpus Christi experiment. The new plant would not be unionized; in contrast to Wolfes other two plants. His second step had been to lure 35-year-old Jay Winslow from Wolfes top competitor to become plant manager. Individual Differences and Diversity Diversity challenges many traditional stereotypes and organisation needs to manage diversity ina manner that benefits the well being of all staff members . one of the most important aspects of managing diversity is that of gender equality and the participation of men and women in the work organisation. Conclusion and Recommendation There is multiple of variables which invade on any organisation and which shows the complicated nature of the study of work organisational effectiveness . Organisations needs to be efficient, effective, adaptable and give attention to innovation . One important approach of interdependent organisational variable to organising is McKinsey 7-s framework. Gratton refers six tenets of the democratic leadership organisation in which win-win approach relationship for both the individual and the organisation. The main factor in organisational effectiveness is the successful management of new inventions means innovation and change the concept of the learning organisation. A radical approach to organisational change and restructuring involves a fundamental rethinking of business processes. There is continues demand for managerial development as an internal part of the organisational development . Concentration needs to be given to learning, training, performance review , planning and career pr ogression. Management growth should be seen as a on going process and involves formal programmes of on going professional growth and management accepting responsibility for self growth. There is a wide variety of interconnected individual team, group, organisational and environmental influences on behaviour in work organisation. Work organisation can be analysed in terms of open systems framework, group work, teamwork and leadership. The role of management ,management style and effectiveness, profile of organisational characteristics, contribution of the human resource management (HRM) function ,key areas of performance and results, design of organisation structure, organisational control systems, planned organisation change, organisational culture and climate. A programme of organisation audit involves a review of the operations of the organisation as whole. In addition to anxiety for the current position of the work organisation, concentration should be given to its future growth and success. The driving force behind the successful 21st century work organisation will be its manpower( we people). Learning Outcomes: This assignment really has given me the chance to bring my academic knowledge to practical implementation and thoughts involved in obtaining my views has really broadened my knowledge, skills, horizon and this will further help me in my management career. This report has given me great learning towards organisational behaviour. If in my academic life I will get a chance I will definitely do a deep study in this area either by my some case coursework or dissertation and reading of books in relation to this.

Major Motivational and Emotional Response Theories :: Pyschology, Informative

MAJOR MOTIVATIONAL AND EMOTIONAL RESPONSE THEORIES Define the major motivational and emotional response theories that influence behavior. â€Å"Emotion is a feeling state involving physiological arousal, a cognitive appraisal of situation arousing the state, and an outward expression of the state. The James-Lange Theory â€Å"James claimed that first an event causes physiological arousal and a physical response. Only then does the individual perceive or interpret the physical response as an emotion. In other words, saying something stupid causes you to blush, and you interpret your physical response, blushing, as an emotion, embarrassment.† He went on to suggest that â€Å"we feel sorry because we cry, angry because we strike, afraid because we tremble† The Cannon-Bard Theory â€Å"Emotion-provoking stimuli are received by the senses and are then relayed simultaneously to the cerebral cortex, which provides the conscious mental experience of the emotion, and to the sympathetic nervous system, which produces the physiological state of arousal. In other words, your feeling of emotion (fear, for example) occurs at about the same time that you experience physiological arousal (a pounding heart). One does not cause the other . The Schachter-Singer Theory According to his theory, two things must happen in order for a person to feel an emotion. â€Å"1. The person must first experience physiological arousal. 2. Then there must be a cognitive interpretation or explanation of the logical arousal so that the person can label it as a specific emotion.† He concluded that â€Å"a true emotion can occur only if a person is physically aroused and can find some reason for it.† The Lazarus Theory â€Å"a cognitive appraisal is the first step in an

Which character do you believe has changed the most, in Silas :: Free Essay Writer

Which character do you believe has changed the most, in Silas Marner, giving reasons why? Change can be natural or provoked manually, it is unavoidable, it is inevitable, it is imperative and it can be both welcome and greeted with apprehension. The Concise Oxford Dictionary says change is to, ‘Make or become different’, and the Oxford Thesaurus offers these alternatives, ‘adapt, adjust, alter, amend, convert, modify and transform’. Change and its effects is the underlying theme of Silas Marner. The novel is a fable because it has a strong moral message, which is change, and based on one fictitious individual and how they should and should not cope with both positive and negative change. It is a story ultimately about redemption within oneself due to catastrophic changes to a lifestyle. In this particular case, the life in question is that of Silas Marner’s. As the title suggests, the main character is Marner and it was customary of 19th century writers to name their novel on the main character and from there after, follow the change and development of that character within their environment. This would infer that Marner is the main character, and that he is to undertake the most change throughout the course of the story. A wise assumption perhaps, but under closer observation there may be more to consider than first anticipated. Other characters from whom we can extract good examples of various types of change from are Aaron Winthrop, Nancy Lammeter, and Eppie. Yet, the only character to experience change radical enough to rival Marner’s is Godfrey Cass. However, before I can describe in detail what changes these two characters have experienced we need to know what they were like before any change, at the beginning of the story. Obviously, in order to change, the subject needs to change from something to something else; and to gauge how much change has taken place, there needs to be a comparison between the past and present. So, what are the two characters like when we first meet them? The first mention of Marner is at the beginning of the second paragraph. At this time, Marner is in Raveloe having already left Lantern Yard: ‘In the early years of this century such a linen-weaver, named Silas Marner, worked at his vocation in a stone cottage that stood among the nutty hedgerows near the village of Raveloe, and not far from the edge of a deserted stone pit.’ This does not tell us much about Marner’s character but a change in character is not the only thing to attract interest. The text gives us an insight into his appearance by saying, ‘such a linen weaver,’. To me this is implying Marner is quite a stereotypical linen-weaver,

Teenagers, Computers, and Literacy :: Personal Narrative Education Essays

Teenagers, Computers, and Literacy My sister, Tiffany, is a senior at County High School in Smallville, Ohio, a suburb of Colombus. She is expected by teachers and peers to be able to communicate effectively with the use of computers. Through her daily interactions with the computer due to schoolwork and conversing using Instant Messenger, her literacy practices have been affected. On an average day, Tiffany spends thirty minutes reading on the computer. This includes reading emails, reading information from websites, and reading for homework. For an additional ninety minutes per day, her computer-based reading is devoted to reading responses from her Instant Messenger conversations. This time is also shared with computer-based writing as she types her own responses to her online conversation. She typically spends an additional hour writing on the computer for typing homework, papers, or emails. Tiffany feels that her time spent reading and writing on the computer has affected her literacy in a positive way. She is able to read faster and more efficiently. â€Å"I have learned to type faster and become more aware of what I am typing. Since I have spent a lot of time reading on the computer, it has helped me become a faster reader and helped me learn to skim through trivial information.† This is understandable because with any kind of reading, the more you practice it, the better you become at picking out the main ideas and focusing on the important points. The computer has affected Tiffany’s writing skills in a positive way. When writing a compositional paper, she is able to utilize the computer’s assets to improve the quality of her writing. The use of the Thesaurus function has made her writings seem more professional. It is much easier to use the Thesaurus function on the computer than having to refer to a book. This works for Tiffany when she is unable to pinpoint the exact word that she is looking for, but it may not work for everyone. She is also able to refer to online resources while writing a research paper. The availability of an online encyclopedia is beneficial when gathering information on a topic. Also, the ability to refer to other Word documents, sometimes notes saved on another file, increases her productivity when writing a paper. With so many positive attributes of the computer, there are also some drawbacks. Tiffany finds that her ability to compose creative writing is hindered because of the computer.

Discussing ‘Phonics They Use: Words for Reading and Writing’ Essay

Learning ‘phonics’ for reading and writing improves a science class, indeed. Cunningham’s book shows vivacity and optimism; free from obscure and often pretentious language marked by circumlocutions and long words. As an analysis, the author determines the significance of a method of teaching beginners to read and pronounce words by learning the phonetic value of letters, letter groups, and especially syllables, particularly for the high school science class. However, there are circumstances in which a high school science teacher becomes annoyed and aggravated; since, he/she handles science class, it is no longer his/her job to teach the pronunciation(s) of every science and/or technological terminologies/terms, which should be undergone during an English class. Thus, it is a waste of time. Part five of the book (Coaching, Assessment, Research, and Jargon) brings with methodological conceptions, assessment and theory for teaching students one-on-one. Examples concern â€Å"beginning reading strategies† (p. 173), â€Å"sight word, decoding, and spelling behaviors† (p. 177), and a marking system for any 100-word reading assessment (p. 175). The Theory and the Research—The Why Underlying the How (chapter 14) shows an assessment on phonics (a method of teaching beginners to read and pronounce words by learning the phonetic value of letters). As an analysis of the entire view, it is necessary for a high school science teacher to use such an educational tool and take the required test of phonics jargon. Hence, using phonics is an aid not only for a high school science teacher but also for the whole class, indeed. Cited Works Cunningham, Patricia. â€Å"Phonics They Use: Words for Reading and Writing. † Fourth Edition. New Jersey: Published by Allyn & Bacon, 2004. 224p.

Acupuncture as a nonconventional chronic neck pain treatment Essay

Acupuncture as a nonconventional chronic neck pain treatment Introduction Abstract   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chronic neck pain is an ailment that is characterized by pain in the neck that lasts for a period of more than three months. It is usually different from common medical conditions of neck pains that last for only days. In most occasions, chronic neck pain is an ailment that may even take years without success in its treatment, particularly in the mainstream medical practices. Research assert that chronic neck pain is usually associated with a number of disorders, as well as diseases that can involve any of the tissues around the neck. The study was carried out to fully analyze the effectiveness of acupuncture in the reduction of chronic neck pain, and also to examine whether the possible effects attributed to the therapy are long lasting. The data used in this study was collected through specified procedures to ensure credibility of the results in regard to the use of acupuncture in health care to provide a remedy for chronic neck pain in both short and long term basis. Using a well-structured methodology to guide the research patients were carefully analyzed in regard to the various methods of acupuncture to determine the respective effectiveness of each method. Further, a thorough analysis of the data collected is subsequently discussed showcasing the viability of the medical alternative. Lastly, recommendations for further research of acupuncture as an ideal treatment for individuals with chronic pain of the neck is well provided in this paper. See more: Social process essay   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Research indicate that acupuncture as a recognized nonconventional alternative for chronic neck pain that is increasingly becoming popular across the world. Acupuncture therapy is among world widely known health care procedures that is used to treat over 30 health conditions and diseases, with a major emphasize of relieving pain to different ailments. One of the main uses of acupuncture is to relieve pain, hence it is one of effective remedies for chronic neck pains. Research has for a long time hinted on the benefits of acupuncture for relief of chronic neck pain, as well as other body pains such as chronic shoulder pain, migraines and osteoarthritis among others(Blossfeldt 2004, p. 146). Researchers have provided data from over 30 high quality studies involving more than 18,000 patients with different chronic pains. As a nonconventional remedy for different pains, acupuncture is commonly used in different methods, providing flexibility i n its treatment procedures, as well as a provider of choice for patients who opt to use acupuncture as a remedy for chronic neck pain(Salter et al, 2004, p 10).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Further, researchers assert that although acupuncture is increasingly being used for various conditions including chronic neck pain treatment, the evidence of its effectiveness remains inconclusive. This indicates that there is a need for a further well designed research. With the use of a variety of methods or options on the use of acupuncture to relieve pain, there is also a need to establish the key features required for the design, as well as implementation of larger scale trial on acupuncture for neck pain. Acupuncture is believed to decrease pain by enhancing the release of the chemicals responsible for blocking pain, commonly referred to as endorphins(Liang et al, 2010, p. 8). Most of the acu-points are usually found near the nerves. In this regard, when stimulated, the nerves cause a dull ache, a feeling of fullness in the patient’s muscle. The stimulated muscle then sends a message to central nervous system subsequently cau sing a release of endorphins. These are crucial elements in the human body that are automatically released to modify the nerve impulses, hence reducing or nullifying the effect of pain to the patient.The endorphins together with other neurotransmitters subsequently block the message of pain from being taken up to the brain, hence a relief to the patient(Blossfeldt 2004, p. 146). Acupuncture may be used as a reliable treatment for chronic neck,and therefore, should be included as a part of an extensive and comprehensive pain management programs for relieving pain in patients.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The scope of this paper is to ascertain the effectiveness of acupuncture in the treatment of chronic neck pain. The paper seeks to understand the role played by the various methods of acupuncture that are used to relieve pain for patients ailing from neck pains. Shallow, Sham and randomized acupuncture therapies are well explained in regard to their role in relieving pain.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Lastly, the main purpose of this study is to establish the use of acupuncture in individuals with chronic pain of the neck. The paper focuses to establish the effectiveness of three acupuncture therapies used as alternative medical conventions to relieve pain. Additionally, the study proposes to explain both the short term and long term effects of acupuncture therapies in the treatment of chronic neck pain. To establish the viability of acupuncture therapies in the treatment of chronic neck pain. To understand how sham, shallow and randomized acupuncture therapies are utilized in the treatment of chronic neck pain. To provide a conclusive evidence of the success of acupuncture as an ideal method of relieving pain. To establish the effects of the three acupuncture therapies in the treatment of individuals with chronic pain of the neck. To offer recommendation of the viability of acupuncture as a treatment option that can be used by people with chronic neck pains. Basic approach to acupuncture as a nonconventional chronic neck pain treatment   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The use of acupuncture as an alternative chronic neck pain treatment is based on the medical understanding of the specific elements responsible for alienating pain or sending messages of pain to the brain. The study of acupuncture is based on the thought that decrease or alienation of pain can be enhanced by releasing the chemicals responsible for blocking pain, referred to as endorphins. Most of the acu-points are usually found near the nerves(Liang et al, 2012, p. 8). The approach of this study is based on the understanding that, when stimulated, the nerves cause a dull ache, a feeling of fullness in the patient’s muscle. The stimulated muscle then sends a message to central nervous system subsequently causing a release of endorphins. These are crucial elements in the human body that are automatically released to modify the nerve impulses hence reducing or nullifying the effect of pain to the patient(Willich et al, 2006, p. 98). T he endorphins, as well as other neurotransmitters, subsequently block the message of pain from being taken up to the brain, hence a relief to the patient. The findings of this study will pin point out how the alienation of pain is conversely connected to the various elements thought to treat people suffering from chronic neck pains. Basic Background information   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Acupuncture used in the modern day alternative treatment for pain is a branch of a traditional Chinese medicine practice. It is a practice that has historically been tired, and equally tested as a health care practice that has in practice for thousands of years, particularly in China and South East Asia. For centuries, acupuncture has been gradually developed, tested and researched, as well as refined over many centuries giving out a complex, and rather detailed understanding of the energetic balance of the human body. The first known record of Chinese Medicine was a book, the classic of Internal Medicine of Yellow Emperor, which dates back to between the 1st century BC and the 1st century AD(Sun et al, 2009, p. 850). It is essential to acknowledge that all the styles of acupuncture found in the modern day health care practices trace their roots to this particular text.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Without the help of the modern day scientific equipment, scholars from the Ancient China discovered many aspects of biomedical science, like the effect of emotional stress on an individual’s immune system. The traditional acupuncturists were not less scientific or sophisticated that it is the case with the western clinicians with their understanding of the functioning of the body, although the contemporary acupunctural practices depict that of the culture and historic origin of the Chinese medicine. The traditional Chinese medicine has vividly remained in the shadow of the western medicine, until a certain period between 1934 and 1935, where the without drugs sick and wounded faced death. It was the intervention of traditional Chinese medicine, which generally used acupuncture and other several traditional treatment methods(Witt 2004, p. 99). From this point, the traditional and western medicines started to be practicing side to sid e in China. In the contemporary, the practice has gained popularity across different region of the world. More people with chronic pains, where it is primarily being used to treat such case, as it with the alienation chronic neck pain. Methods Population   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The research data collected in this study focused on patients suffering from chronic neck pain. The individuals used in the research fell within the age of 21 and 55 years old. Although there are many patients who report about neck pain ailments in different health care facilities across the United States, patients with the age of 21 and 55 years old were ideal for a research. This is due to the fact that they are easier to track their progress of healing over a longer period of time. Elderly patients over the age of 55 years are not best placed in this research considering the various attributes in the healing processes of such people, which is proven to be relatively lower. Most of the data about individuals with chronic pain of the necks was randomly collected in health care facilities in the State of California, United States. The majority of these patients was diagnosed with chronic neck pain and were put under a special focus while t hree acupuncture methods of therapies were performed(Witt 2004, p. 99). The study generally involved a thorough investigation of 191 patients in California’s health care. It is important to acknowledge that the various patients were deliberately initiated to acupuncture treatment as their decision to try the alternative medical practice after allegedly failed treatments in the mainstream medical procedures.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There were certainly no limitation on the sex of the patients, hence the research involved both male and female patients. Additionally, there were no specified number of male or females in the study, as patients, as treatment and progress of treatment of patients was randomly taken. Further, it was assumed that both male and female patients presented similar responses to the different acupuncture therapies performed in the study(Sun et al, 2009, p. 850). The research was also not limited by either ethnicity or race, although believed to have different characteristics in regard to various medical procedures. Variable and Delimitations   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The dependent variables in this study included the neck pain as an ailment caused by various aspects such as physical injury and disease or condition among others. The rates of cases involving chronic neck pains during the period of this study was generally unprecedented as the causes of such ailments greatly varied. Chronic neck pain among the patients varied in regard to the specific causes, which in this case included degenerative disc disease, neck injury, neck strain, herniated disc as well as pinched neck(Sun et al, 2009, p. 850). The first step in the treatment procedure involved a thorough diagnosis of common neck infections that caused the chronic pain.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The key delimitations were based on neck pain due to common infection like virus infection of the neck and lymph nope swelling, as well as other infections such as tuberculosis of the neck, meningitis, and infection of spine bones around the neck.The different patients involved in this study had chronic neck pains attributed to extremely different causes, which included physical injuries, some rare infections, and virus infections among others(Witt 2004, p. 99). The patients with this problem are generally taken through the three acupuncture therapies, regardless of the cause of their condition(Hush 2004, p. 1533). The fact that all patients are uniformly taken into similar medical procedures without being categorized in relation to their specific cause of chronic neck pain remain as the greatest delimitating attribute of this research. Search Criteria   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The key terms I commonly used while searching for the relevant articles included: chronic neck pain, cervical pain types of acupuncture, alternative medicine, sham acupuncture, Shallow acupuncture and randomized acupuncture. Short statements were also useful in searching for relevant information about the use of acupuncture in the treatment of chronic pain. These statements included: Alternative treatment of chronic pain, use of acupuncture in the treatment of chronic neck pain, and the acupuncture methods used in the treatment of chronic neck pain(Witt 2004, p. 99). I thoroughly searched in various databases for article that provided information for patients suffering from chronic neck pains, specifically those individuals between the age of 21 and 55 years old. I further categorized the data collected to form two groups of patients of the age bracket of 21 and 34 years and those between 35 and 55 years old. The creation of these two grou ps was essential as taking a wider range of people of ages 21 to 55 years old would present relatively a higher deviation in the healing processes of the patients, as those above the age of 35 years present a much longer period of healing as compared to the youthful 21 to 34 years group. I also focused my research on the following: MasterFile Premier, ALT Healthwatch, US National Library of Medicine, BioMed central. Chronic Neck Pain   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chronic neck pain is an ailment that is characterized by pain in the neck that lasts for an unusually long period of time, commonly over a period of three months. Although different from the common medical conditions of neck pains that last for only days, chronic neck pain is typically an ailment that takes even years without success in its treatment in the mainstream medical practices. Chronic neck pain is usually associated with a number of disorders, as well as diseases that can involve any of the tissues around the neck(Witt 2004, p. 99). For instance, the common causes of this condition are strains of the neck, injury of the neck like a herniated disc, pinched disc, or whiplash, and degenerative disc disease. In addition, chronic neck pain is also linked to common infection like virus infection of the neck and lymph nope swelling, as well as other infections such as tuberculosis of the neck, meningitis, and infection of spine bones ar ound the neck. Some patients also had chronic neck pains caused by extremely different causes, which include physical injuries, some rare infections, and virus infections among others. Further, chronic neck pain is also caused by certain infections like virus infection of the neck and lymph nope swelling, as well as other infections such as tuberculosis of the neck, meningitis, and infection of spine bones around the neck. Risk Factors   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chronic neck pain is generally caused by numerous factors ranging from physical injury to certain infections around the neck body tissues. Since neck pain affects the muscles around the body areas of the neck, it becomes painful to move the neck as it is usually painful. The risk factors for pain usually include injury from involvement in motor vehicle accidents, horse rising, contact sports and bull riding among others(De Loose, 2008, p. 475). In order to avoid or to prevent neck pains for the patients, it is always essential to consider staying away from activities may twist the neck and subsequently aggravate the already painful section of the neck(Witt 2004, p. 99). In addition, it is also advisable to have activities that will enhance neck strengthening exercise, as well as neck bracing. Types of acupuncture used in the treatment of chronic neck pain Optimized acupuncture therapy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Optimized acupuncture therapy in the treatment of chronic neck pain involves the utilization of traditional acupuncture, which is usually followed by intradermal needle therapy, commonly referred to as INT(Hush 2004, p. 1533). The use of OAT usually consists of the use of nine acupuncture points typically selected for an optimized acupuncture therapy group on the advice and consensus of the national expert committee of the OAT procedures. In this case, four points are subsequently located by physician intending to perform the OAT. The points selected are usually the cervical positive reactions planes found in the top and bottom of the cervical planes as well as horizontally away from the corresponding cervical vertebra(Witt 2004, p. 99). This type of acupuncture practice is highly sensitive and usually need to be performed by an individual with more than five of practice experiences. Sham acupuncture therapy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sham acupuncture therapy involves the use of skin penetrating shallow needles on the specified sham groups’ tender points.The tender points that are used in this method of acupuncture therapy are categorized as the key areas recommended for the acupuncture, which are the Ah Shee, also referred to as â€Å"oh yes point†. The points are crucial in this therapy and have to be used throughout the treatment procedure. Typically, the location of sham points is commonly defined by 25mm lateral extending to the standard location used for the OAT group.They include: the sham point of Dazhui (GV14) 25mm, which is 25 mm vertically below the usual standard GV14, sham points of (S115) Jianzhongshu and Huatuojiaji, which is 25 mm lateral to standard S115 (Liang et al, 8).After the sham acupuncture, individuals undergoing the process or patients are treated through the use of point pressing (De Loose, 2008, p. 475). Shallow acupuncture therapy Shallow acupuncture group undergoes similar procedures as the other OAT groups.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, the physicians are required to insert the needles in a vertical manner in order to reach the subcutaneous level at a specified depth of not more than 3 mm (Salter et al, 2004). Needle manipulation or any other sensation is prohibited in this particular group. Ultimately, after the shallow acupuncture, the patients are additionally treated by INT through the use of a similar method as in the other OAT groups. Physiotherapy versus acupuncture   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Zhuang (2012) compares the use of acupuncture and physiotherapy in the treatment of chronic neck pain in a research that took place in China. The research involved screening of a total of 310 patients. The patients were then randomly split into two equal groups, where one group was treated using acupuncture method, while the other group received treatment through physiotherapy. The outcome of the treatment of the two procedures revealed that patients treated under acupuncture procedures had better results in relieving neck pain, particularly after a period of three months.It is essential to acknowledge that physiotherapy is an alternative medical practice that can be used in the treatment of chronic neck pain. While acupuncture therapies generally used sterilizes needles that are usually inserted in the area around the neck depending on the type of acupuncture used, physiotherapy does not involve the use of needles. Physiotherapy utilizes several types of manipulation as well as exercise to relieve pain. The common illustration of the use of physiotherapy is the stretch, strengthen and straighten up exercise movements of the neck. Adverse event and acupuncture   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   White (2001) researched about the adverse events following a use of acupuncture to treat patients with chronic neck pain. In his survey, which included a prospective survey of 32,000 consultations with physiotherapists and doctors, the researcher, Adrian White aimed at ascertaining the incidence of adverse events that are related to acupuncture treatment, as practiced by British doctors during that time. The research utilized data that were collected for the June of 1998 to February of 2000, from a total of 78 acupuncturists. Altogether the resulting significant events were 43, subsequently giving only a rate of only 14 patients of the 10,000 patients included in the data. The results of this study showed that only 0.14 percent of the patients who used acupuncture in the treatment of chronic pain experience adverse events. All the adverse events were reported to have had cleared within the period of one week after the therapy. Similar dimi nishing events were characterized at a longer period, except foronly one incident that lasted for several weeks. The result derived from the data of acupuncture treatment did not report any serious adverse events. The rates can only be classified as minimal considering that it was only 14 adverse effects out of the total 10,000 patients who were analyzed with the data provided. Generally, these event rates do not give significant risk per individual patient. Physician views on acupuncture   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The article by Chen, L. et al., (2010), offers exclusive views on acupuncture given by various physicians. The research by Chen among other authors who contributed to the article, there study targets collecting information that addresses the role of acupuncture in the management of pain in regard to opinions of physicians who manage such conditions. The research was conducted between 2007 and 2008 using a nationwide e-mail to 1083 physicians who were in active acupuncture practice in the United States. Chan et al., (2010) found that the overwhelmingly majority of the responders of the survey had a positive attitude and favorable experience of the use of acupuncture as an alternative modality in the management of chronic pain. The results of the survey subsequently indicate that acupuncture is considered effective by physicians in the management of chronic neck pain. Discussion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chronic neck pain commonly occur as a result of a number of disorders, and diseases that in involve any of the tissues around the neck (Witt 2004, p. 99). The risk factors of this condition have also been linked tothe strains of the neck, injury of the neck such as the herniated disc, pinched disc, or whiplash, and degenerative disc disease. Additionally, chronic neck pain is also associated with to common infection like virus infection of the neck and lymph nope swelling, as well as other infections such as tuberculosis of the neck, meningitis, and infection of spine bones around the neck. Further, chronic neck pain is also found to be caused other different causes, which include physical injuries, some rare infections, and virus infections among others. Moreover, chronic neck pain is also caused by certain infections like virus infection of the neck and lymph nope swelling, as well as other infections such as tuberculosis of the neck, me ningitis, and infection of spine bones around the neck. Despite the different causes of the chronic neck pain, the use of acupuncture has subsequently been showcased as an ideal alternative medical procedure towards the treatment of this condition. The research shows that the three types of acupuncture are equally ideal in providing effective treatment for neck pain.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although I extensively performed research on a wide range of databases, there are some articles that may have been missed out. Since I was individually conducting this research alone, it is possible that the large number of crucial articles were subsequently overlooked. In addition, there are many external factors that could have influenced the entire result of the use of acupuncture as an ideal treatment for chronic neck pain. The majority of studies slightly differs in a number of issues such as data collected, population, or any of combinations of these factors. White (2001) preciselyresearched about the adverse events following a use of acupuncture to treat patients with chronic neck pain, with an extreme number of respondents. Chen, L. et al., (2010), had a relatively smaller number of responders, and also had collection of data to be collected only through email in his research on the effectiveness of acupuncture in the management of chronic pain in the neck. These are some of the factors that were out of the scope of the research, hence determining the effectiveness of acupuncture was difficult, since the aspect of effectiveness could easily be isolated from some external factors.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The analysis of the specific information provided by the studies of the literature review of this research paper indicate that either of the three methods of acupuncture can effectively treat the chronic neck pain. The procedural practice of sham, shallow and optimized acupuncture, though different, they present similar way of performing the acupuncture therapy, equally offering effective treatment for chronic neck pain. Liang et al, (2012) asserts that the three types of acupuncture to be based on the thought that decrease or alienation of pain can be enhanced by releasing the chemicals responsible for blocking pain. Issues of age in the study have been considered as the research only focused on individuals between 21 years old and 55 years, as they are likely to have a faster period of healing as compared to adult elderly groups of more than 55 years old. Generally, the use of acupuncture is illustrated as effective as it has previously been used to treat patients with chronic neck pain.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The loopholes evident in the research include the possibility of a prior knowledge in determining the differences that may emerge upon consideration for gender in the treatment program. In the entire study, there is no single explanation of the ratio of females against the males in finding out the effectiveness of acupuncture treatment procedures. The study focused on a general perspective of patients with chronic neck pain regardless of their respective sex or gender. The knowledge of the differences that exist between males and females could have some effects on the understanding the use of acupuncture. In addition, the paper did not focus on the causes of the various neck pain, which could also compromise the results of the study, considering that such plans are typically attributed to a wide variety of causes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Topics that can be considered for further research are establishing the element of gender in determining the effectiveness of acupuncture while treating chronic neck problem. The various studies illustrated in the research paper did not point out the importance of understanding differences in the healing process of male and female patients with chronic neck pain. I suggest a study be conducted with a major emphasis on the aspect of gender differences between patients in order to determine the effectiveness of acupuncture treatment for neck pain in male and female patients. If this study is conducted, it will be possible to compare the effectiveness of acupuncture treatment between male and female patients within the same health condition of chronic neck pain. References Blossfeldt, P. (2004). Acupuncture for Chronic neck pain: a cohort study in an NHS pain Clinic.22(3): 146-151. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/15551941Chen, L., Houghton, M., Seefeld, L., Malarick, C. & Mao. Jianren. (2010). A Survey of SelectedPhysician Views on Acupuncture in Pain Management. 11(4), 530-534 Salter, G.C, Roman, M., Bland, M. J & MacPherson, H. (2006). Acupuncture for chronic pain: apilot for randomized controlled trial. 7(1): 3-14 . Retrieved fromhttp://www.biomedcentral.com/1471-2474/7/99 Liang, Z. H., Di, Z., Jiang, S., Xu, S. J., Zhu, X. P., Fu, W,. & Lu, A. P. (2012). The optimizedacupuncture treatment for neck pain caused by cervical spondylosis: a study protocol of amulticenter randomized controlled trial. 13(1): 2-18 . 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