Exclusive Analysis Of Corporate Universities Method of Developing

Question: Examine about the Exclusive Analysis Of Corporate Universities. Answer: Right now, numerous associations are on the raced to advancing suitable practices that guarantee their endurance inside the serious market fields. In order to pick up the higher offers inside the market space, an organization must guarantee it is refreshed in regards to the most recent approach or even systems, innovative patterns and furthermore guarantee that it produces quality administrations and items. Preparing of the Human asset is one approach to guarantee significance inside the market circles. Since the people are an extremely indispensable piece of any association, preparing advances better limit, higher caliber and propelled execution inside an association. Additionally, preparing is utilized as a methods for information securing of aptitudes, information, and capacities because of an apparent insufficiency in the specialist's exhibition that should be improved and tended to, (Armstrong, M., and Taylor, S., 2014). The principle explanation behind such a program inside the working of any organization or association is that it guarantees the organization is at its benefit structure since the clients and the organization's speculators are happy with the nature of their items and administrations. In this manner, satisfactory preparing appears not just a misuse of the organization's assets regarding time and assets however as endurance method inside the congesting rivalry, (Sung, S. also, Choi, J., 2014, p 393-412). It is for such reasons that the worldwide organizations, for example, the Toyota Company, the Boeing Company, and the McDonald's organization, the Motorola Company, the Apple Company and the Disney Company among different organizations are embracing the utilization of the corporate colleges. Actually, the corporate colleges are just instructive substances that are apparatuses for helping the associations they serve. The colleges serve to guarantee the objectives of an organization are accomplished by just giving an elevated level preparing to the organization's workers and building up their capacities inside the organization, (Anderson, V., et al., 2014). In as much as there are numerous different ways, an organization can use to arrive at its objectives the utilization of corporate colleges is one of those ways just that it is the main way that guarantees the organization accomplishes its objectives by basically preparing individuals. Along these lines, the paper is a conversation w ith respect to why it is basic to utilize the Corporate Universities as a method of improving the organization. Furthermore, the paper will take a gander at the reasons with regards to why in the event that preparation isn't appropriately done, at that point can go about as a misfortune in the hierarchical achievement, (Fee, M., 2014). Finally, the paper likewise records instances of the organizations that have received the thought and how it works inside the associations. Only a general inquiry to pose to since the paper has given an unpleasant sketch on the meaning of the corporate colleges, what makes organizations utilizing the corporate colleges have the high ground in regards to upper hand than different firms that don't accepting the thought The corporate colleges advance the attention to the representatives to their subsidiary associations, (Sung, S. what's more, Choi, J., 2014, p 393-412). It essentially lies in the way that the projects that are given by the corporate colleges are plainly pointed towards accomplishing the organization's primary objectives, missions not overlooking approaches. As the conventional colleges just educate on a general culture about the general business condition and the issues it experiences, the corporate colleges instruct on such difficulties that influence the associate establishment and give arrangements that are fit to improving the organization's tasks and principle goals in this manner, making the laborers progressively mindful of the exercises that are encompassing their work environment. Preparing gives appropriate arrangements with respect to the difficulties that they face during working hours. Somehow, the colleges, thusly, assume an indispensable job in guaranteeing gainfulnes s by advancing familiarity with the workers. Moreover, Corporate Universities guarantees the benefit of the organization, (Knowles, M., et al., 2014). The learning speculations are associated as a device that improves a flat out and a profound direction to the destinations of the organization. Accordingly, not seen as a misuse of assets by the organization's administration yet makes an interpretation of the entire thought into cost-sparing. Also, the corporate college can help in adding pay to the organization when its organization chooses to offer classes to the untouchables as an end-result of some cash as expenses. Such cash can be utilized as cash-flow to the organization. At the point when the workers of the organization are all around prepared, the organization is the benefit of procuring greater quality items and administrations that by and large pull in more ventures and clients. Such ventures that are pulled in by the nature of items and administrations are basic to guaranteeing that the organization is getting a charg e out of however much benefit as could reasonably be expected same applies to the capital the college can request for the organization as expenses. Thus, the explanation with respect to why numerous organizations are embracing such colleges to support their workforce aptitudes and furthermore help to benefits for the organization. Corporate colleges advance quality underway. Another factor that makes the corporate college dislike the standard customary colleges is that they go about as a foundation with respect to where we discover data and information, (Dhar, R., 2015, p 419-430). The corporate colleges are significant in the formation of abilities and information that are applicable to the organization's region of activity. Thusly, they are valuable in the making of information that is crucial to guaranteeing that the organization creates greater quality products and enterprises to its clients. Not at all like the conventional colleges which basically give general information with respect to a specific field. For example in the corporate college gives the workers a dash of the conceivable creation, (Story, J., 2014). It doesn't give a hypothetical examination however a real idea through which items quality can be improved. Subsequently the explanation with respect to why organizations are attempting to join the thought so as produce greater quality item which thus will advance the gainfulness of the organization. Correspondingly, the corporate colleges advance administration proficiency. The board issues have been a key component to guaranteeing the achievement of any organization as such it ought to be productive, (Stone, R., 2013). The corporate college advances such proficiency by just encouraging the top administration on the means they can take if there should be an occurrence of any test. In addition, the corporate colleges additionally help in showing the lesser and senior specialists on their jobs inside the organization. In this manner, guaranteeing that everyone is extremely absolved with pertinent aptitudes and the morals behind every job one is relegated to do, (Dale, B., 2015). As such gives the administration a simpler time with respect to settling on choices in regards to the elements of an office. It can likewise effectively empower the administration in the follow-up of the representatives since everyone realizes the errand should embrace. As such the colleges empower appropr iate administration and smooth running of the organization since there will be no contentions on work portion consequently facilitate the weight to the administration and furthermore encourage quality underway. Thus the explanation regarding why the corporate colleges are instrumental in the activities of an organization. In addition, the corporate colleges advance the way of life of an association. Since the colleges center its degree in the tasks of the organization, it helps in the holding of the organization's societies, (Delahaye, B., 2015). Such societies are significant since they assume a crucial job in the solidarity of the representatives inside a work environment. Accordingly, the corporate colleges help in supporting the newcomers to such societies as such the way of life are kept up inside an association. Such societies are a rousing element to the representatives since they give the workers that feeling of having a place with an association in this manner making it hard for the organization to lose its talented representatives, (Alfes, K., et al., 2013, p 330-351). Consequently making the corporate colleges critical to the organization that guarantees its appropriate execution. Be that as it may, if the usage of the college with respect to the authoritative activities isn't thought of, the colleges can be negative in the exhibition of a firm. The corporate college can be extravagant to join into an organization. For a corporate college to be actualized inside a firm, a great deal of costs must be provided food for from the foundation to staffing and the everyday costs, (Sung, S. what's more, Choi, J., 2014, p 393-412). For example, courses must be readied, talented and capable work force must be utilized, and areas must be set up. Additionally, the part of preparing is likewise tedious since the preparation can't be led in only one day. Another key interesting point is the part of the board and running of the colleges which represent an expected issue. For example, to discover an individual who is accountable for the projects, graduations and the credits that are identified with the organization's principle objective is extreme. Subsequently, the organization can cause a great deal of contemptible costs with an expect to finding a productive administration, (Alagaraja, M. what's more, Li, J., 2015, p 4-23). Accordingly, t he idea of the preparation ought to be appropriately viewed as about the normal returns after the preparation. Since an organization is to run on benefits yet not on shortfalls and misfortunes that can be because of inappropriate execution of the preparation programs. Useful instances of existing corporate colleges. The corporate colleges are utilized in the preparation of the workers of numerous organizations all around. The following is a conversation of a portion of the colleges which are utilized in such preparing. The college was built up in 1999. The college had Paul Willamsen as the oversee

Huitzilopochtli, the Founding Deity of the Aztecs

Huitzilopochtli, the Founding Deity of the Aztecs Huitzilopochtli (articulated Weetz-ee-loh-POSHT-lee and significance Hummingbird on the Left) was one of the most significant of the Aztec divine beings, the lord of the sun, fighting, military success and penance, who as per convention, drove the Mexica individuals from Aztlan, their legendary country, into Central Mexico. As indicated by certain researchers, Huitzilopochtli could have been an authentic figure, most likely a cleric, who was changed into a divine being after his passing. Huitzilopochtli is known as the foreboding one, the god who demonstrated to the Aztecs/Mexica where they should construct their extraordinary capital city, Tenochtitlan. He showed up in dreams to the ministers and advised them to choose an island, in Lake Texcoco, where they would see a falcon roosting on a desert flora. This was the heavenly sign. Birth of Huitzilopochtli As indicated by a Mexica legend, Huitzilopochtli was conceived on Coatepecâ or Snake Hill. His mom was the goddess Coatlicue, whose name implies â€Å"She of the Serpent Skirt,† and she was the goddess of Venus, the morning star. Coatlicue was going to the sanctuary on Coatepec and clearing its floors when a chunk of quills fell on the floor and impregnated her. As indicated by the inception fantasy, when Coatlicues little girl Coyolxauhqui (goddess of the moon) and Coyolxauhquis 400 siblings (Centzon Huitznahua, the lords of the stars) found she was pregnant, they plotted to execute their mom. As the 400 stars arrived at Coatlicue, executing her, Huitzilopochtli (divine force of the sun) out of nowhere rose completely furnished from his mother’s belly and, went to by a fire snake (xiuhcoatl), murdered Coyolxauhqui by dissecting her. At that point, he tossed her body down the slope and continued to execute his 400 kin. In this manner, the historical backdrop of the Mexica is replayed each day break, when the sun rises triumphantly into the great beyond in the wake of vanquishing the moon and stars. Huitzilopochtli’s Temple While Huitzilopochtlis first appearance in Mexica legend was as a minor chasing god, he got raised to a significant divinity after the Mexica settled in Tenochtitln and framed the Triple Alliance. The Great Temple of Tenochtitlan (or Templo Mayor) is the most significant hallowed place devoted to Huitzilopochtli, and its shape represented a copy of Coatepec. At the foot of the sanctuary, on the Huitzilopochtli side, lay a huge figure depicting the dismantled assemblage of Coyolxauhqui, discovered during unearthings for electric utility works in 1978. The Great Temple was really a twin altar committed to Huitzilopochtli and the downpour god Tlaloc, and it was among the primary structures to be worked after the establishing of the capital. Devoted to the two divine beings, the sanctuary represented the financial premise of the domain: both war/tribute and horticulture. It was additionally the focal point of the intersection of the four principle highways that associated the Tenochtitln to the territory. Pictures of Huitzilopochtli Huitzilopochtli is commonly depicted with a dull face, completely equipped, and holding a snake-formed staff and a smoking mirror, a plate from which rises at least one wisps of smoke. His face and body are painted in yellow and blue stripes, with a dark, star-circumscribed eye cover and a turquoise nose bar. Hummingbird plumes secured the body of his sculpture at the extraordinary sanctuary, alongside fabric and gems. In painted pictures, Huitzilopochtli wears the leader of a hummingbird connected to the rear of his head or as a protective cap; and he conveys a shield of turquoise mosaic or groups of white falcon quills. As an agent image of Huitzilopochtli (and others of the Aztec pantheon), quills were a significant image in Mexica culture. Wearing them was simply the privilege of the respectability who enhanced themselves with splendid crest, and went into fight wearing feathered shrouds. Feathered shrouds and quills were bet in rounds of possibility and expertise and were exchanged among united nobles. Aztec rulers kept aviaries and tribute stores for plume laborers, explicitly utilized to deliver resplendent articles. Huitzilopochtlis Festivities December was the month devoted to Huitzilopochtli festivities. During these merriments, called Panquetzalitzli, the Aztec individuals finished their homes held services with moves, parades, and forfeits. An immense sculpture of the god was made out of amaranth and a cleric imitated the god for the length of the functions. Three different functions during the year were committed in any event to a limited extent to Huitzilopochtli. Between July 23 and August 11, for instance, was Tlaxochimaco, the Offering of Flowers, a celebration committed to war and penance, heavenly innovativeness and perfect paternalism, when singing, moving and human penances respected the dead and Huitzilopochtli. Refreshed by K. Kris Hirst Sources Berdan FF. 2014. Aztec Archeology and Ethnohistory. New York: Cambridge University Press.Boone EH. 1989. Manifestations of the Aztec Supernatural: The Image of Huitzilopochtli in Mexico and Europe. Exchanges of the American Philosophical Society 79(2):1-107.Taube KA. 1993. Aztec and Maya Myths. Fourth Edition. College of Texas Press, Austin, Texas.Van Tuerenhout DR. 2005. The Aztecs: New Perspectives, ABC-CLIO Inc. Sanata Barbara, CA; Denver, CO and Oxford, England.

Free Glass Menagerie Essays: Symbols :: The Glass Menagerie

Images in The Glass Menagerie In the play, The Glass Menagerie, by Tennessee Williams, Williams utilizes numerous images which speak to a wide range of things.â Many of the images utilized in the play attempt to represent some type of break or distinction among the real world and illusion.â The main image, introduced in the primary scene, is the fire escape.â This speaks to the connect between the deceptive universe of the Wingfields and the universe of reality.â This connect is by all accounts a single direction excursion.â But the course fluctuates for each character.â For Tom, the emergency exit is the exit from the universe of Amanda and Laura and a passageway into a universe of new dimensions.â For Laura, the emergency exit is a route into her own reality. An approach to escape from reality.â Amanda sees the emergency exit as a path for men of their word guests to enter their lives.â She is likewise attempting to get away from her own empty life.â Our creator, Tennessee Williams uses the emergency exit as a strict exit from his own existence as well.â His method for getting away is through the play.â In Tom's initial discourse, he says, I give you truth in the wonderful camouflage of illusion.â This statement alludes to Williams' own life told through the play.â Everyone in the play looks for asylum from their lives, endeavoring to escape into a nonexistent paradox world.â In The Glass Menagerie, Williams' emergency exit depicts every one of the character's have to utilize the emergency exit as an exacting way out from their own world. Â â â The Glass Menagerie is set in the condo of the Wingfield family.â By depiction, it is a confined spot situated in the city of St. Louis.â It is one of numerous lofts in the neighborhood.â Of the Wingfield relatives, none like living in the apartment.â The main explanation that traps them in their accommodating dwelling is poverty.â The idea of getting away from their own lives and withdrawing into a figment world has entered every one of the character's minds.â â Escaping from this way of life, this condo, and these connections is a critical topic all through the play.â These getaways are connected with the representative emergency exit just as the missing Mr. Wingfield. Â â â Mr. Wingfield left his family for a real existence on the road.â He worked for the phone organization and began to look all starry eyed at long distances.â This activity left Tom with the entirety of the obligations in the family including dealing with his half-frantic, oppressive mother, Amanda and a debilitated sister, Laura.

Value Alignment - Free Essay Example

Running head: VALUE ALIGNMENT Value Alignment Denise Allen, Lavinia Wright, Katrece Wade University of Phoenix Intregrated Business Topics BUS/475 Rod Ramadan Jun 28, 2010 Value Alignment The values of Hewitt Associates derive from the organization’s mission which is â€Å"making the world a better place to work. Hewitt’s values consist of four points which are people, excellence, collaboration and integrity. The first point people derives from Hewitt’s will to treat employee’s, clients, customers, business associates and providers with the highest respect. During my time at Hewitt I have noticed the high respect one is shown amongst my peers. In a diverse setting in which a professional level of respect may not be expected. The value of people has continued to resonate with me in and outside of my work setting. The organization quest for excellence is shown through it dependability to bring resolutions to clients that exhibit eminence, trustworthiness , and improvement. The employee’s attains excellence in the course of personal initiative and constant progress of skills and comprehension, along with strong support from the organization. Excellence is something that I have always personally strived for. The will to be the best and provide the best of my ability made me a perfect employee for Hewitt Associates; however it is the idea of innovation that the organization instills that wills me to become better. Collaboration brings forth Hewitt’s personal ability to cater to clients and their associates with high quality service. Working collectively, Hewitt believes it can influence individual thoughts and contributions to bring forth greater outcomes, assisting clients, associates, the companies firms, business associates, and the companies suppliers. Collaborating with other is a skill that I have gained from Hewitt. Before Hewitt I believed that you should be the best you and above and beyond the rest. I have learned It is possible to be better than everyone and it is impossible to be better than everyone collectively. I once considered myself a skilled individual I now consider myself a skilled teammate. Hewitt has gathered integrity through its great effort to make the correct decisions, despite of the state of affairs. The employee’s at Hewitt associates are to pride themselves in signifying ethical conduct, truthfulness, and veracity in all facets of the organization. Integrity in one’s self is very important to the point where it should exude from his or hers persona. I believe that integrity is the responsibility of those who want to be the best and I want to be the best. Hewitt Associates values have not changed since the origin as they are etched in marble at the company’s headquarters. At Hewitt, working collectively with clients as important as the goals set to be accomplished. The actual plans and values of UPS organizations actions plans and action s are as required to satisfy the customer and the internal stakeholders as well as the entire organization. The plans and goals of the company stated are to become a satisfied employer having a great rewards and opportunity to recognize achievement of its employee’s and outside stakeholders. The degree of alignment is measured with a positive action plan put forth to accomplish the most out going tasks of the company. Knowing that the analyzing degree of alignment of the stated values has been enforced in the company in a most honest and integrity way is the company best way of establishing the best policies to suit the company’s value system. The most important issues is being able to tackle the most hectic issues at hand and solving the problem becoming apart of the solution and not the problem, knowing that the problem is always making the culture of the company values a great environment to work is the main action or action plan a company can have. The integr ity of the company is always the main seeker in the company and second most important value is the honesty of the organizations action plan put forward. The persistence of the company’s mission statement is another value that is greatly looked upon and the reflection of the companies policies being enforced in the greatest possible way ever. This plan is the plan I and other employees look at when entering the company knowing that the employee as well as the internal and external stakeholders are always valued with integrity and honesty. The alignment of my values are having the most respect and integrity of the company and keeping the satisfaction of the company between the most valued customers and having the internal and external stakeholders happy at all times. Having the proper action plan put forward is the greatest aspect of any company or business. The reflected values are greatly looked upon as a reward system and a commitment to leadership of the business and the values that any company may have. The positive aspect of the UPS company or business is the having the open door policy and being able to relate to the employee as well as the customer. The other is the leadership and the commitment to make every action plan and values a looked upon asset for the company and knowing it is being enforced in the most enhanced way. The plans and values of Wal-Mart are built upon honesty, respect, fairness and integrity. Wal-Mart mission is to enhance and integrate the supplier diversity programs into all of the procurement practices and to be an advocate for minority and women owned business. Wal-mart hints and tips will provide the people with inspiration to develop the success of people explanatory paragraph which will prove to be suitable for associates, customers and employees. The conclusion is having great integrity and honesty having a well planned plan action plan and positive actions put forward working for the integrity of the people w hich are the internal and external stakeholders of the company. The educational background of learning and knowing that any company has a primary and secondary SWOTT analysis conducted is a well effective strategic plan and an efficient and effective value that are valued within the company aspects. Knowing the company core values and behaviors are put into place to make the company a better place and environment to work in is a plus for any business.

Journalist vs. Writer Which Profession Is Better

Very often journalistic and writing careers are tightly intertwined – after all, both employ roughly the same set of skills and competencies. Still, the differences are striking, and the ways in which these competencies are employed vary considerably. Which doesn’t, of course, mean that a person cannot be a first-rate writer and an excellent journalist at the same time. Actually, which of these two professions is better is just an inaccurate question as these are simply two different professions. For some people one of them offers exactly the opportunities they need, but for others they would be completely undesirable. What’s the Difference between Writers and Journalists The difference is at the same time subtle and glaring, it all depends on the angle you look at it. On the one hand, both vocations demand from their practitioners absolute command of language and ability to express their thoughts and ideas on a much higher level than one expects from an average man. On the other hand, they deal with different problems and tackle them in different ways. While a writer generally works on large-scale projects which take a long time to complete (no matter whether he is a fiction or non-fiction writer) and is less concerned with current events, a journalist thrives on them. The job of a journalist is to keep pace with everyday events; he is supposed to be in touch with the ever-changing situation in the field he generally deals with, understand the way things work right now. Generally the journalist’s activity means constant focus on several small projects, and it has a far tighter schedule. For example, a writer works on a book; although he probably has to do it on everyday basis and gradually studies a large amount of sources, his timetable is more flexible within these boundaries. He is supposed to complete it by a certain date and as long as he does it he is alright. A journalist, on the contrary, works constantly, delivering the results in small installments, be it a column in a newspaper, articles in a journal or something else. There are larger projects as well, but they are less prominent. Writing and Journalism: Interconnections Nevertheless, the boundaries between journalists and writers are a bit blurry. However, it is more common for journalists to try themselves out as writers, not the other way around. We hear about journalists publishing a book after years in their line of work all the time, but already established writers rarely go in for writing articles. It, however, doesn’t mean that the position of a writer is a higher one – it probably deals more with the characteristic features of these two vocations. It is not all that hard for a well-known journalist to find somebody willing to publish his book – and after the book is published nobody can force him to continue if the experience turns out to be unpleasant. But for a writer becoming a journalist as well means a long-time commitment – and it is hard thing to do for some people.

Stereotypes Of The Homeless People - 1092 Words

Stereotypes of the Homeless People become homeless for a number of reasons. These reasons are that create the stereotypes against those who have nothing in life. To judge people by what they do is normal. After all, what better way is there to judge a stranger by his words and his actions. The problem is when the homeless get judged wrongly, they are also treated unfairly. These stereotypes prevent the government and the society from giving the homeless the type of assistance that best suits to them. In order to clarify my thinking of homeless I have read three articles by different authors and they have different cases. These three articles discussed below and provide understanding on how the stereotypes of the homeless could be changed. The individualistic approach to poverty holds that success and failure depends on what a person do with his or her life. The homeless are victims of their own actions and behaviors. They have less in life because they waste their life away with drinking and loitering. The homeless are the type of people who are uneducated, mentally unstable, and do not have ambitions. According to Timmer, at el. (1994), a stereotype of the homeless that hardly takes behaviors that many people view as unproductive. It suggests that there is no one to blame for their life in the streets but themselves. That by not working as they should, they end up with nothing in the streets. People have full control of their life in the future, and the homeless have noShow MoreRelatedThe Stereotypes of Homeless People1574 Words   |  7 Pagesare exposed in their adolescents shapes their mentality affecting how they perceive situations and people. A lot of things become second nature such as to judging a book by it s cover. For instance, when seeing a homeless individual we entitle them to being alcoholics, drug users, dishonest etc. because of previous encounterments with similar individuals. As humans, we all make judgments of people just by their appearance. Not only that but we also judge them because of who they are associate withRead MoreHomelessness : Extreme Poverty And The Urban Housing Crisis913 Words   |  4 Pages2014 the National Alliance to End Homelessness collected that â€Å"578,424 people experiencing homelessness on any given night in the United States (â€Å"Snapshot of Homelessness). Most individuals believe that more individuals are single, but â€Å"216,197 are people in families,† and â€Å"362,163 are individuals,† (â€Å"Snapshot of Homelessness). Homelessness affects everyone, from families to individuals and veterans. In the veterans homeless population there is â€Å"currently over 2.2 million women Veterans in the UnitedRead MoreHomeless People And The United States1648 Words   |  7 Pagesany major U.S. city poses an all too familiar challenge: avoid the gaze of the scores of homeless people begging on the sidewalks. Whi le you might spare some change to a particularly disheveled looking woman, or a couple trying to buy food for their dog, it is customary to keep your head down in fear of interacting with one of the violent, homeless drunks that litter city streets. Conflict between homeless people and the housed population is not a new phenomena in the United States. With one of theRead MoreHomelessness : Homeless People Are Dirty, Uneducated, And Dangerous1584 Words   |  7 PagesMany people throughout the world look at homeless people negatively, and that is some thing they do not deserve. People automatically assume homeless people are dirty, uneducated, and dangerous, but this is not always true. Many homeless people are war veterans and need help to get their life back on track, but they are too scared and hated to seek it. The stereotypes associated with homeless people make many people shy away from helping them and that is one of the reasons why they are really sufferingRead MoreOutside Your World: Analysis of Diversity in Socio-Economic Status1702 Words   |  7 Pagesto pretend to be a homeless person and then go into a public restaurant to have a meal. I chose this project because diversity frequently focuses on immutable characteristics such as race and gender, but so much of diversity is focuses on socio-economic status. In American society, socio-economic status can be a huge predictor of the treatment that people receive, and, clearly, homelessness is an indicator of the lowest socio-economic status possible. In addition, many homeless Americans have underlyingRead MoreStereotypes Of Homeless Are Based On Their Gender And Education Level854 Words   |  4 PagesBased on my survey the stereotypes of homeless are based on their gender and education level. According to Oxford Dictionaries, homeless is a person without a home and therefore typically living on the streets (Oxford Dictionary). People that got surveyed around the mall are between the age range o f 17 to 69. Women tend to have more sympathy, while men are straight forward towards the topic of homeless. Among the ten females that were surveyed, their age range from 20 to 68. Race varies from CaucasianRead MoreI Volunteered At The Pine Street Inn Essay968 Words   |  4 PagesSitting on the concrete of the Dunkin Donuts’, an old man holds a cardboard sign covered in black permanent marker. The sign reads, â€Å"HOMELESS, TRYING TO GET BY. ANYTHING HELPS. THANK YOU GOD BLESS.† He shakes his penniless Styrofoam cup, and in a strained voice he repeats to the passersby, â€Å"Have any spare change?† They would stop in astonishment, indignation, or forlornness and continue on their business. â€Å"Get a job!† screams someone. Another person tells him, â€Å"May God be with you.† But no oneRead MoreThe Perception of the Homeless1206 Words   |  5 PagesThere are over 3.5 million homeless people in the United States alone (National Student Campaign against Hunger and Homelessness). Within this amount of people there are challenges beyond not having a h ome that the majority of citizens with a home do not face. These include: thinking about appearance, quality and source of food, living space, and source of money. Those mentioned are just a few things that non-homeless people may overlook when thinking about the challenges of homelessness. As a nationRead More Stereotypes about Homelessness in America in Dumpster Diving by Lars Eighner669 Words   |  3 PagesStereotypes about Homelessness in America in Dumpster Diving by Lars Eighner Lars Eighners short essay, Dumpster Diving, reveals the stereotypes about homelessness in America. In order to confirm these known stereotypes about American culture, Eighner includes autobiographical accounts of the economically inferior class, as well as revealing his elitist rules that governs the life of a homeless person. According to Eighner, homeless people fall into the following categories, can scroungersRead MoreEmpathy Is Defined As, â€Å"The Power Of Understanding And1533 Words   |  7 PagesWant You to Know About Being Homeless in America, she writes, â€Å"I think there is a prevalent assumption in our society that homelessness is caused by an individual’s inability to make the right choices in their life† (Jayda Shuavarnnasri). Those assumptions are causing a daze between what is true and what people think about the homeless. While most homeless people do not choose to be homeless, outsiders often prejudge them as alcoholics, drug abusers, and lazy pe ople in general. This is far from the

Commodity fetishism and globalization of media free essay sample

This tendency still exists today and is worse than ever before in capitalist societies that thrive on a competitive market full of similar products trying to convince consumers f their products superiority by not focusing on the product at all. Commodities are turning into fetishes as big brand names are globalizing their media campaigns in order to appeal to peoples specific cultural identities, beliefs and values all around the world that have nothing to do with the product itself in an attempt to form loyal communities of people who value and identify with their logos more than their product. Karl Marx addressed the issue of commodity fetishism in his book A Critique of Political Economy by saying: A commodity appears at first sight an extremely bvious, trivial ng But ts analysis brings out that it is a very strange thing, abounding in metaphysical subtleties and theological niceties. 2 Marx borrows the concept of fetishism in anthropology that refers to the primitive belief that godly powers can permanently exist in inanimate objects3. There has always been social value attached to commodities that serve both a physical and social purpose of the consumer. Marx continues: There it is a definite social relation between men, that assumes, in their eyes, the fantastic form of a relation between things. 4 The wentieth century saw a boom in technological developments, resulting in an enormous growth of mass production. The western economy finally reached its ultimate goal of satisfying the material needs of a growing urban population. To achieve this goal, demand had to grow constantly as well. Hence, starting in the 1920s, corporations gradually shifted their attention and resources from the production of material goods to the production of consumer desires. The need to provoke emotions in order to sell mass-produced products became common wisdom. This is what led to the evolution of brands. Brands were the platforms employed to attach feelings and images to physical commodities. They were the primary means of establishing emotional bonds and loyalty relationships with consumers in a market saturated with goods. 6 By the 1980s new marketin g concepts began to emerge. Marketing experts increasingly recognized that a brand should represent a consistent set of values and ideals, rather then vague emotions and associations. Advertising executives started talking about the need to create a brand identity, brand personality, brand character, brand DNA, brand equity, and most dramatically, brand soul. Consumers incorporate brands into their lives as tools for shaping and expressing their own identities, and perceiving the identities of others. Some brands even serve as objects of cults and rituals, and their followers form brand communities. Apple Macintosh users, for example, regard brand community members who switch brands as betrayers. Consumers start believing that the brand they support is a superior product as compared to its competitors even though its quality may not be at par. For example, Coca-Cola consistently fails in blind taste-tests when pitted against other soda rands, and yet its loyal customers persist in their belief that Coca-Cola tastes the best. In a research paper by SanJoy Ghose titled Taste Tests: Impacts of Consumer Perceptions and Preferences on Brand Positioning Strategies, Diet Pepsi was preferred by 51 per cent of the subjects while Diet Coke was preferred by 44 per cent in a blind taste test. In contrast, a branded taste test resulted in Diet Pepsi being preferred by 23 per cent with Diet Coke being preferred by 65 per cent. 8 Big brands are increasingly targeting peoples emotions and desires by giving their roduct an imaginative image, which contains within it a sense of social power and false superiority. In the hit television series Mad Men, the first episode sheds light on the importance of advertising a products image versus the product itself. The advertising agency helps their client Lucky Strike, a cigarette company with their advertising campaign by telling them we can say whatever we want. They tell the company, to use the slogan Its Toasted to give themselves an edge from their competitors. The clients reply saying but everyone elses tobacco is toasted t hich the advertiser says, No, everyone elses tobacco is poisonous. Lucky Strikes is toasted. 9 This signifies that the brand must make its product seem more appealing than it actually is and in turn, fetishize the brand. As media is now globalized and brands are crossing borders and introducing their products to different cultures, they are targeting customers by making them identify their culture in the product instead of learning about the product itself. In her book No Logo, author Naomi Klein talks about the globalization of commodity fetishism by aying, Usually, reports about this global web of logos and products are couched in the euphoric marketing rhetoric of the global village, an incredible place where tribespeople in remotest rain forests tap away on laptop computers, Sicilian grandmothers conduct E-business, and global teens share, to borrow a phrase from a Levis Web site, a world-wide style culture. Everyone from Coke to McDonalds to Motorola has tailored their marketing strategy around this post-national vision10 Brands that originate in the west take their product to the east but while the product tself does not change at all, the brand changes the way in which the approach consumers in different cultures to have them identify with the brand. Coca-Cola has effectively been using this practice around the world by making people believe that the soda has social value. In Canada they recently released a campaign targeting th e issue of obesity. The narration for the commercial opens with For over a hundred and twenty five years weve been bringing people together. Today wed like people, to come together on something that concerns all of us obesity. 1 1 Instantly onsumers are made to believe that this caffeinated and carbonated beverage has the power to impact a society and bring people together on a pressing issue in North America even though the product is simply meant to quench thirst. Coca-Cola is not solving the problem of obesity; it is simply putting the calorie value of the beverage on the front in at attempt to have people make informed choices. Thus by not having to change their product and simply changing the way it appears in a society, the brand can convince people of its power. Therefore it can be established that the social power lies with the brand and not the product. In an equally recent commercial launched by Coca-Cola in India, they use data available in public domain over the last ten years and show images and list facts of issues of great importance in India such as environmental degradation, childrens education and community ties. The commercial ends with text that reads, While some fght over petty issues, millions share a Coca-Cola everyday. 2 While Coca-Cola plays no role in solving these national issues, it wants people to believe that the brand identifies with their national identity and almost makes it seem as if sharing a Coca-Cola will solve all hese problems by bringing people together, which can be seen as an attempt to control mass though and spreading propaganda. This advertising practice by brands i s being strongly criticized as it plays with peoples emotions and makes people believe that the product is capable of much more than it actually is. Douglas B Holt argues that identity brands compete in myth markets, not in product markets.. He suggests that to achieve an iconic status, the brand should be imbued with myths that play upon cultural tensions. 13 In his famous book The High Price of Materialism, Tim Kasser describes a comprehensive mpirical study on materialistic values, which shows that when personal interactions are based on materialistic values, less empathy and intimacy are present in relationships. Kassers research also demonstrates that materialistic values undermine individuals physical well-being and psychological health. 14 The criticism, however, can be argued as consumers choose to participate in this name game. Commodities have branded themselves simply to fulfill peoples desires of wanting materialistic goods to feel empowered in society. Thus the fact that there is a global emand for fetishized commodities shows that both people and brands are involved in laying emphasis on materialistic importance. Overall, it can be established that commodity fetishism has become such a strong capitalistic force that is being endorsed through globalization of media and in many instances, enabling brands to spread propaganda by controlling mass thought. However, people seek ways to assert social status within societies and need branded commodities as a way to do so. Consumers have the choice to purchase cheaper products by less established brand names and thus have the choice whether or not to give in to commodity fetishism.